Digital Transformation & Loyalty Marketing Manager

We are looking for a Digital Transformation & Loyalty Marketing Manager to join the Elite World Hotels & Resorts Head Office!

• Develop and implement the company’s digital transformation strategy and ensure full integration of all digital systems.
• Monitor the performance of CRM, loyalty and digital marketing platforms, analyzing customer data to generate actionable insights
• Design, develop and evaluate customer loyalty programs to enhance retention and engagement.
• Manage the digital marketing budget, and oversee planning, optimization and reporting processes for advertising campaigns across Google,Tiktok, Meta, YouTube and other platforms.
• Plan and coordinate SEO initiatives to improve search engine visibility in collaboration with digital agencies.
• Oversee management and performance of digital channels including the website, mobile app, email marketing, social media and push notifications.
• Create and manage the social media strategy, ensuring alignment with brand positioning and measuring performance metrics.
• Collaborate with digital marketing agencies for campaign management, media buying and content production.
• Measure and report digital performance using tools such as Google Analytics, Meta Business Suite and Power BI.
• Supervise franchise hotels’ digital marketing activities, ensuring brand consistency and supporting local strategy development.
• Provide the executive team with regular digital performance, customer loyalty and conversion reports.