Job Title: Digital Tribe Lead Business Banking
Job Purpose: We are seeking a strategic and execution-driven digital leader to oversee the full digital ecosystem for Business Banking. This role owns the digital experience for SME and commercial clients - from digital onboarding and day-to-day servicing to platform partnerships, embedded finance, and next-generation digital channels.
The incumbent will lead multi-disciplinary squads, shape the digital roadmap, and drive the evolution of our business banking platforms (web, mobile, API, and partner integrations). You will play a pivotal role in transforming how businesses interact with the bank, enhancing operational resilience, and accelerating digital acquisition and revenue growth.
Key Responsibilities
1. Digital Strategy & Channel Ownership
- Define and lead the end-to-end digital strategy for Business Banking across mobile, web, API, and ecosystem channels.
- Develop a multi-year roadmap that enhances customer experience, drives digital adoption, and positions the bank competitively against fintech and neo-bank offerings.
- Ensure alignment between digital journeys, product strategy, and business priorities.
2. Customer Acquisition, Journeys & Experience
- Own the full customer lifecycle across digital onboarding, activation, servicing, and cross-sell touchpoints.
- Continuously optimise journeys to improve conversion, reduce friction, and enable straight-through processing.
- Partner with Marketing on digital campaigns that drive acquisition, engagement, and product penetration.
3. Data, Insights & Performance Management
- Build comprehensive dashboards and analytics frameworks to track usage, engagement, adoption, drop-off, and channel performance.
- Use behavioural and transactional insights to guide prioritisation, product enhancements, and commercial decisions.
- Deliver regular reporting to senior leadership on performance, business impact, and future opportunities.
4. Operational Resilience & Channel Reliability
- Serve as the business owner and escalation point for digital channel issues, ensuring swift triage, stakeholder communication, and resolution.
- Strengthen incident management processes and ensure alignment with IT, Architecture, Governance, and Cyber Security.
- Maintain high standards of availability, security, and regulatory compliance.
5. Product Delivery, Technology Collaboration & Agile Leadership
- Lead cross-functional product squads responsible for delivering new capabilities across onboarding, servicing, payments, lending, and ecosystem integrations.
- Prioritise the backlog based on customer value, commercial impact, and strategic objectives.
- Work closely with Technology, Architecture, QA, Infrastructure, and third party partners to deliver scalable and stable solutions.
6. Ecosystem, Embedded Finance & API Expansion
- Build and scale new-age business models through BaaS, Open Banking, embedded finance, and partner platforms.
- Drive API based integrations with accounting systems, HRMS solutions, fintech partners, and marketplaces.
- Identify opportunities to extend digital reach beyond traditional channels.
- Champion digital first thinking, emerging technologies, automation, AI driven experiences, and cloud adoption.
- Introduce best practices from global SME digital banking, challenger banks, and fintech ecosystems.
- Foster a culture of experimentation, customer centricity, and rapid delivery.
Qualifications
- 15+ years in digital banking, SME banking, fintech, or digital product management, with at least 5 years in senior leadership.
- Proven experience owning digital channels, digital onboarding, or SME/Business Banking platforms.
- Strong understanding of data analytics, customer experience design, and agile delivery models.
- Exposure to API banking, embedded finance, BaaS, or ecosystem integrations is a strong advantage.
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