Digital/Traditional Marketing Manager (In-Person Position)

Overview
Ignite your passion for digital innovation as a Digital Marketing Manager (In-House)! In this dynamic role, you’ll lead the development and execution of comprehensive digital marketing strategies that elevate brand visibility, drive engagement, and boost conversions across multiple online channels. You’ll harness your expertise to craft compelling content, optimize campaigns, and analyze performance metrics—all while collaborating closely with cross-functional teams to ensure seamless brand messaging. This is an exciting opportunity to shape the digital presence of a forward-thinking organization and make a tangible impact through innovative marketing initiatives.

Responsibilities

• Develop, implement, and manage integrated digital marketing campaigns across platforms including social media, search engines, email, and display advertising to maximize reach and engagement.
• Utilize SEO tools and keyword research techniques to enhance organic search rankings and improve website visibility.
• Manage paid advertising campaigns using Google Ads (formerly Google AdWords), Facebook Advertising, and other SEM (Search Engine Marketing) channels to generate leads and conversions.
• Optimize landing pages and user funnels through conversion optimization strategies, A/B testing, and performance marketing techniques.
• Oversee content creation efforts by producing high-quality copy, engaging visuals using Adobe Creative Suite and Photoshop, and managing content on WordPress or other content management systems.
• Track, analyze, and report on campaign performance using Google Analytics, SQL queries, and other analytics tools to inform data-driven decision-making.
• Coordinate email marketing campaigns with marketing automation platforms to nurture leads and maintain customer engagement.
• Collaborate with graphic designers and web developers to ensure website design aligns with branding standards and supports SEO best practices.
• Stay current with industry trends in digital marketing, SEM, B2B marketing strategies, and emerging tools to continuously refine tactics.

Requirements

• Proven experience in digital marketing management with a strong understanding of SEO tools, SEM campaigns, social media marketing, and analytics platforms.
• Proficiency in SEO techniques including keyword research, on-page optimization, link-building strategies, and SEO tools such as SEMrush or Moz.
• Hands-on experience with Google Ads (AdWords), Facebook Advertising, Google Analytics, Google Tag Manager, and marketing automation platforms.
• Skilled in content creation—copywriting for web pages, blogs, email campaigns—and graphic design using Adobe Photoshop or Adobe Creative Suite.
• Technical knowledge of HTML, CSS, JavaScript basics, SQL for data analysis, and content management systems like WordPress or similar platforms.
• Strong analytical skills with the ability to interpret data insights into actionable strategies for performance marketing improvements.
• Excellent communication skills for effective collaboration with team members across departments including sales, creative teams, and web developers.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment. Join us as we push the boundaries of digital marketing! Bring your energy-driven approach to crafting innovative campaigns that captivate audiences worldwide—your expertise will be instrumental in shaping our brand’s future online presence!

Pay: $55,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person