Dijital Pazarlama Uzmanı

Traveltoworld is a digital travel platform (OTA) that helps travelers explore the world for less, offering great rates and deals for a global network of millions of hotels and flight tickets all over the world.

We are looking for a talented digital marketing specialist to manage our digital campaigns and assets.

Location: İstanbul – Hybrid

Job description

• Managing marketing  campaigns mainly on Google and Meta in different languages all over the Worldv to drive brand awareness, customer acquisition, and revenue growth
• Main responsibility for Google Ads, Meta Ads, Tiktok Ads, Analytics tools, Looker Studio, GTM, Search Console
• Optimizing campaigns using data/analytical tools and insights focusing on ROI and CPX
• Coordination and guidance of agencies and freelancers for digital content and assets
• Content optimization for international SEO
• Regular campaigns/performance reporting for our KPIs
• Conducting regular market research and analyze competitor strategies 

Qualifications

• Good command of written and spoken English and Turkish
• Minimum 3 years of experience in all digital marketing area especially in SEM and SEO
• Proven track record of managing multi language ads account (Google Ads and Meta) with high budgets.
• Work experience in  online travel ecosystem is a big advantage
•  Expert about web & mobile analytical tools such as GA4 and Adjust
• Proven project and campaign management skills with the ability to successfully manage multiple projects
• Strong knowledge of media, digital marketing and website content management (CMS)