Direct Mail Marketing Manager (Campaign Execution)

When you join Atlanticus, you become a member of a fast-growing, mission-focused company that is committed to aid in meeting the financial needs of middle-class Americans. With a culture of collaboration and a one-team mindset, we encourage entrepreneurial thinking to empower our customers toward financial well-being.

Atlanticus™ technology enables bank, retail, and healthcare partners to offer more inclusive financial services to everyday Americans through the use of proprietary analytics. We apply the experience gained and infrastructure built from servicing over 20 million customers and over $40 billion in consumer loans over more than 25 years of operating history to support lenders that originate a range of consumer loan products. These products include retail and healthcare, private label credit and general-purpose credit cards marketed through our omnichannel platform, including retail point-of-sale, healthcare point-of-care, direct mail solicitation, digital marketing, and partnerships with third parties. Additionally, through our Auto Finance subsidiary, Atlanticus serves the individual needs of automotive dealers and automotive non-prime financial organizations with multiple financing and service programs.

Office Location

• Atlanta, GA - Located in the Queen Building (King & Queen Towers, Sandy Springs), with easy access to I-285, GA-400, and a free shuttle to MARTA.

Work Culture

We foster a collaborative, innovative environment where everyone contributes to building something meaningful. You’ll be empowered to lead, grow, and make an impact.

The Role

Direct Mail Marketing Manager (Campaign Execution)

Position Summary

We’re seeking a highly detail-oriented marketing professional to support the execution of our direct mail campaigns within a structured, compliance-driven financial services environment.

This role is focused on the precise, end-to-end execution of direct mail campaigns—ensuring accuracy, consistency, and adherence to established processes as our program continues to scale. The ideal candidate thrives in detail-heavy work, takes pride in getting things exactly right, and operates with a high level of ownership and accountability.

This is not a project management role. It is a hands-on execution role for someone who excels in the mechanics of campaign delivery and the discipline required in regulated marketing environments.

• Support campaign reporting by ensuring underlying data and execution details are accurate and complete
• Translate lifecycle marketing strategies into detailed technical specifications and executable code
• Own the end-to-end development of campaign targeting logic, including segmentation, eligibility, and suppression rules
• Develop, optimize, and maintain advanced SAS programs to generate accurate and compliant target audiences
• Ensure strong campaign controls, data quality, suppression accuracy, and audit documentation
• Conduct post-campaign analysis and recommend optimizations to improve performance and ROI
• Partner closely with Marketing, Risk, Compliance, and Operations teams to ensure alignment and execution excellence
• Identify and implement opportunities to automate processes and improve efficiency within our Marketing Technology Stack
• Serve as a technical lead and mentor to junior developers and campaign execution analysts

• You’re a great fit if you have:
• 5+ years of experience in direct mail or marketing campaign execution, preferably in a regulated industry
• Exceptional attention to detail and a commitment to accuracy in all aspects of work
• Strong copyediting and proofreading skills with excellent grammar
• Experience managing multiple campaigns and deadlines in a structured environment
• Familiarity with compliance and legal review processes in marketing
• Strong organizational skills with the ability to maintain clear documentation and tracking systems
• Ability to proactively identify and resolve issues within established processes
• Experience working with external vendors and cross-functional teams
• Analytical mindset with comfort supporting campaign performance tracking
• Experience with campaign workflow tools (Monday.com preferred), tracking systems, and vendor platforms
• Strong working knowledge of Excel or similar tools for tracking and reconciliation
• Comfort using modern tools (including AI-assisted proofreading and QA) to support accuracy and efficiency

Why You’ll Love Working Here

This isn’t just a job, it’s a place to lead, grow, and thrive. If you believe in your skills and drive, we’ll provide the resources and support to help you succeed.

Benefits include:

• Generous PTO and holiday schedule
• 401(k) with company match
• Employee stock purchase plan
• Ongoing training (lunch & learns, financial and health webinars)
• Team volunteer outings

Atlanticus is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, religion, gender, sexual orientation, age, veteran status, disability, or other protected status.