Direct Sales Lead MEA

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What You'll Do

As a Sales Lead for New Business in the MEA market, you will be responsible for identifying, engaging, and converting high-potential leads into strategic partnerships predominantly with large clients to ensure a stable and long-lasting relationship with Criteo. You will leverage advanced Sales Enablement tools and proven commercial methodologies to drive growth and position Criteo as a trusted partner in the AdTech space. You will also lead a sales team to ensure that overall New Business target is delivered and that Criteo's SOV is growing.

• Expand Criteo direct client base in the MEA market by efficiently managing all aspects of the sales cycle from prospecting to closing and client onboarding
• Develop and lead strategic action plans to consistently hit and exceed revenue targets individually and as a team.
• Build and nurture long-term relationships with senior decision-makers across complex organizations acting as trusted advisor to clients and combining strategic insight with strong communication and presence
• Collaborate cross-functionally with internal teams and experts including Technical, Marketing, Product and Account Management to win and grow complex opportunities
• Utilize tools such as Salesforce CRM, SimilarWeb, and LinkedIn Sales Navigator to optimize pipeline development and conversion.
• Represent Criteo at industry events, conferences, and client meetings, positioning yourself as a thought leader in the space.
• Contribute to a positive, high-performing team culture by sharing best practices and supporting others through engaging in peer mentoring and coaching

Who You Are

• Senior-level direct (non-agencies) sales executive with a strong network of e-commerce and D2C clients in the MEA region (specifically in the UAE, Saudi, Qatar and Kuwait) and track record of closing high-value deals with clients.
• Demonstrated success in complex and multiproduct technology sales, ideally within the AdTech/MarTech industry.
• Strong consultative selling skills and ability to engage with C-level stakeholders, understanding their strategic marketing goals and business needs.
• Strategic thinker with excellent pipeline management and forecasting capabilities.
• Strong executive presence, confident communicator who inspires trust and clarity.
• Natural leader and team player who thrives in collaborative deal environments.
• Autonomous, strategic, and comfortable navigating complexity with maturity, influence and resilience.
• Analytical skills with data-driven decision-making.
• Active in social selling and industry engagement to elevate both personal and company brand visibility, with network in relevant market.
• Fluent in Arabic and English.

We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we'd love to see your application!

Who We Are

Criteo is a leader in commerce media, helping brands, agencies, and publishers create meaningful consumer connections through AI-powered advertising solutions. We're shaping a more open and sustainable digital future for advertising.

At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment.

We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs-never on non-job-related factors or legally protected characteristics.

What We Offer

Ways of working - Our hybrid model blends home with in-office experiences, making space for both.

Grow with us - Learning, mentorship & career development programs.

Your wellbeing matters - Health benefits, wellness perks & mental health support.

A team that cares - Diverse, inclusive, and globally connected.

Fair pay & perks - Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level.

Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.

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Job Details

• Seniority level: Mid Senior level
• Employment type: Full-time
• Job function: Sales and Business Development
• Industries: Advertising Services