Director, Aesthetics Operations

Essential Job Duties and Accountabilities
Position Summary
The Aesthetic Director is responsible for owning the growth, performance, and scalability of the aesthetics business line across the organization. This role blends strategy, field execution, provider development, and operational discipline to drive revenue expansion and elevate the patient experience.
This leader will act as a business owner of aesthetics, accountable for financial outcomes, provider productivity, and market growth.

Key Responsibilities
Growth, Strategy & Financial Performance

• Meet and exceed established growth and performance objectives for the aesthetics business
• Develop and execute strategic business plans to achieve financial targets
• Build and deliver office-level forecasts, business plans, and revenue goals in partnership with Operations
• Regularly report performance and implement action plans to address underperformance
• Own key metrics including revenue growth, provider productivity, and service mix optimization

Field Execution & Operational Leadership

• Partner with office-based and regional teams to execute business plans and drive aesthetic goal achievement
• Ensure alignment of field activity, administrative responsibilities, and time allocation to maximize productivity
• Coordinate field time vs. administrative demands to ensure high-impact execution
• Standardize workflows and best practices

Talent Acquisition, Development & Performance

• Lead recruitment and selection of high-performing aesthetic providers and team members
• Coach, counsel, and develop team members to expand aesthetic services and product demand
• Conduct regular co-travel field visits to assess performance and deliver real-time coaching
• Build a high-performance culture focused on accountability, productivity, and patient outcomes

Training, Education & Demand Generation

• Develop and coordinate aesthetician, physician and provider training programs
• Lead practice enhancement initiatives, including workflow optimization and service expansion
• Plan and execute events, training, and demand-generation activities to grow aesthetic services
• Partner cross-functionally to ensure consistent clinical quality and service delivery

Consultative Leadership & Market Development

• Leverage strong consultative skills to influence providers and stakeholders
• Drive expansion of aesthetic service adoption and overall book of business
• Build and maintain effective relationships with internal teams and external partners

Marketing & Brand Alignment

• Partner with marketing to drive patient acquisition + retention strategies
• Guide positioning of the aesthetic brand (premium vs accessible, etc.)
• Optimize consult-to-treatment conversion funnels
• Ensure consistent in-office experience + merchandising standards

Operations & Scalability

• Standardize workflows across locations (consults, scheduling, follow-ups)
• Optimize capacity utilization and provider scheduling models
• Oversee inventory, device utilization.
• Drive operational efficiencies to improve EBITDA margins

Analytics & Reporting

• Monitor and report on:
• Revenue per treatment / provider
• Conversion rates (consult → treatment)
• Utilization rates (rooms, devices, staff)
• Patient retention + lifetime value
• Use data to continuously refine strategy

Qualifications Required

• 7–10+ years in aesthetic medicine, dermatology, med spa, or plastic surgery environment
• Strong understanding of:
• Injectables (Botox, fillers)
• Energy-based devices (laser, RF, body contouring)
• Skincare retail
• Proven supervisory and team development experience in a multi-site or field-based environment
• Demonstrated ability to interact effectively with internal and external stakeholders
• Strong consultative sales and business development skills, with a track record of revenue growth
• Experience in aesthetics, dermatology, medical devices, or healthcare services preferred
• Ability to balance strategic planning with hands-on execution

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Preferred

• Experience in private equity-backed or high-growth platforms
• Background in operations, consulting, or multi-unit leadership
• Clinical background (RN, NP, PA) nice to have, not required

Core Competencies

• Commercial mindset: Knows how to drive revenue per square foot
• Operator: Turns strategy into repeatable systems
• Talent developer: Builds high-performing injector teams
• Brand builder: Understands luxury vs volume positioning
• Data-driven: Uses metrics to make decisions, not intuition alone