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Director – AI SEO Expert
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Role Overview
We are looking for an experienced Director – AI SEO Expert to lead our SEO strategy with a strong focus on AI-driven optimization. The ideal candidate will have deep expertise in technical SEO, content intelligence, large-scale search optimization, and AI-powered growth strategies. This role requires a visionary leader who can combine traditional SEO fundamentals with modern AI tools to drive sustainable organic growth.
Key Responsibilities
AI-Driven SEO Strategy & Leadership
- Develop and lead the overall AI-powered SEO strategy across all digital platforms.
- Integrate AI/ML tools to automate keyword research, content planning, clustering, and SERP optimization.
- Identify AI-based opportunities to scale SEO through predictive analytics and automated insights.
Technical SEO Excellence
- Conduct advanced technical SEO audits, site speed improvements, schema implementation, and crawl optimization.
- Work closely with engineering teams to ensure search-friendly architecture, log-file analysis, and site health optimization.
- Oversee large-scale indexation, core web vitals, and mobile optimization.
Content + AI Optimization
- Use AI tools (ChatGPT, Gemini, Jasper, Surfer SEO, Frase, Clearscope, etc.) to guide content planning, generation, and optimization.
- Oversee content clusters, topical authority mapping, and AI-assisted content briefs.
- Ensure all content aligns with E-E-A-T and Google search quality guidelines.
Leadership, Reporting & Collaboration
- Lead and mentor the entire SEO team (technical, on-page, off-page, content, analytics).
- Collaborate with Product, Dev, Analytics, and Marketing leadership teams.
- Build forecasting models, growth roadmaps, and monthly performance dashboards using AI analytics.
Search Innovation & Growth
- Stay ahead of trends in Search Generative Experience (SGE), voice search, entity-based SEO, and semantic search.
- Experiment with automation, custom AI models, and new search technologies.
- Drive organic growth KPIs including traffic, rankings, conversions, and revenue impact.
Required Skills & Experience
- 10+ years in SEO with at least 3–5 years in leadership roles (Head/Director/Lead SEO).
- Strong expertise using AI-powered SEO tools, automation, and machine learning workflows.
- Deep understanding of Google algorithms, semantic SEO, SGE, and LLM-based search behavior.
- Proven track record of driving organic growth for large websites or global brands.
- Strong knowledge of:
- Technical SEO
- Advanced keyword strategy
- Site architecture & schema
- Analytics (GA4, GSC, Looker, BigQuery)
- AI-assisted content optimization
- Excellent leadership, communication, and team management skills.
Preferred Qualifications
- Experience working in digital agencies or global SEO environments.
- Knowledge of Python scripts for SEO automation (bonus).
- Experience with enterprise-level SEO platforms (Ahrefs, SEMrush, BrightEdge, Conductor, Botify).
- Experience integrating AI/ML into search workflows.
Key Traits
- Strategic thinker with strong analytical mindset
- Innovative and future-focused
- Data-driven decision-maker
- Strong ownership and accountability
- Collaborative and high-performance leadership style
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