Director, Brand and Digital Content

Job Summary

The Director of Brand and Digital Content Strategy is a strategic thinker, proven storyteller, strong writer, and hands-on digital content creator. This role shapes the organization's brand presence, leads the enterprise-wide digital and website content strategy, maintains and evolves content on STS.org, and elevates storytelling across digital channels to drive visibility, engagement, and impact.

Duties and Responsibilities

Enterprise Content Strategy & Planning

• Lead the development and continuous evolution of an enterprise-wide content strategy aligned with mission, strategic priorities, member needs, and the master brand.

• Establish content prioritization frameworks to sequence and streamline organizational stories, initiatives, and campaigns across channels.

• Create and manage a centralized master STS editorial calendar integrating content, events, programs, promotions, and products across departments.

Brand Stewardship & Master Brand Alignment

• Serve as a key steward of the master brand-shaping voice, tone, story architecture, visual identity, and message hierarchy.

• Develop and evolve frameworks, messaging guidelines, and narrative pillars for cohesive storytelling across the organization and all channels.

• Partner with Marketing, Communications, and Member Engagement to ensure content strengthens the master brand at every touchpoint.

Website and Channel Strategy & Execution

• Map the content ecosystem and define strategies for each channel (e.g., website, email, digital platforms, social media, video, and print) to ensure a cohesive experience.

• Lead website content strategy and maintenance, updating, creating, and sunsetting content on STS.org.

• Optimize website content for search, social, and GenAI agents/prompts to increase reach, discoverability, and engagement.

Content Creation, Writing & Editorial Leadership

• Serve as both strategist and creator-writing, editing, and producing digital content for STS.org and social media.

• Identify strategic stories that bring the master brand to life, spotlight member experiences and successes, and create new ways to engage members in storytelling across STS.org and social media.

• Evolve digital experience and content templates for modern engagement.

Cross-Department Collaboration & Alignment

• Collaborate with SMEs and departments to ensure brand identity and voice alignment across the organization.

• Facilitate integration across multiple content tracks to avoid duplication and maximize impact.

• Provide strategic guidance on content needs, opportunities, and best practices.

Insights, Metrics & Performance

• Develop and track KPIs for content effectiveness, reach, engagement, and conversion.

• Monitor trends, performance analytics, and audience insights to optimize content and inform strategy.

• Provide reporting and actionable recommendations to leadership and key stakeholders.
  

Education and Experience

• Bachelor's degree in marketing, communications, digital media, social media, or related field is preferred.

• 7+ years of experience in content strategy, digital marketing, social media, and communications.

• At least 5 years of experience in writing, editing, and storytelling skills with an editorial mindset.

• An equivalent combination of education, training, and experience is also considered.

Required Skills & Abilities

• Demonstrated success in developing brand and digital content strategy.

• Strategic thinker with strong planning, prioritization, and problem-solving skills.

• Ability to see the big picture and translate it into actionable content strategies and execution plans.

• Creative leader who brings fresh ideas, innovation, and elevated content and creative standards.

• Excellent written and verbal communication skills; strong, hands-on content creation and editorial acumen.

• Strong understanding of digital platforms, SEO, social media, and content performance analytics.

• Proficiency with Microsoft Office, social media platforms (Facebook, X/Twitter, Instagram, LinkedIn, TikTok), video editing tools and design tools (e.g., Adobe Illustrator).

• Ability to multitask and manage several projects simultaneously.

• Ability to build trust and alignment across the organization; tact, diplomacy, and sound judgment.

• Curious, creative, results-oriented, and positive attitude; adaptable to changing priorities and schedules.

• Ability to travel as necessary.

• Ability to perform work in alignment with STS core values: Leadership, Quality, Professionalism, Innovation, Collaboration, Inclusion and Belonging
  

The salary range for this role is $136,000 - $167,000. Actual compensation will be dependent on a candidate's relevant experience, skills, training, certifications/licenses, and qualifications.

To review the benefits offered at STS, review our Jobs at STS page: https://www.sts.org/jobs-at-sts

From: The Society of Thoracic Surgeons