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Director, Brand Planning and Operations - UGG
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At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
Job Title: Director, Brand Planning and Operations
Reports to: VP, Global Merchandising and Brand Planning – UGG
Reports to: VP, Global Merchandising and Brand Planning – UGG
Location: Goleta, CA - Hybrid
The Role
As the Director, Brand Planning and Operations – UGG, you’ll be a strategic advisor and operational partner to the VP, Global Merchandising & Brand Planning and the UGG leadership team. You’ll drive seamless connections between brand planning, brand strategy, and product strategy, anchored in data and market insights. Your focus will be on delivering business profit by identifying opportunities to improve planning capabilities, operational effectiveness, and alignment around strategic, financial, and operational brand goals. You’ll champion best practices, foster innovation, and ensure the UGG brand continues to thrive in a dynamic global marketplace.
We celebrate diversity-of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Your Impact
- Ensure alignment between long-term brand plans, product strategy, and global merchandise financial plans
- Lead development of seasonal merchandise financial plans and range plans to set and achieve brand targets
- Partner with corporate strategy and brand finance to develop and execute 5-year plans tied to brand strategy
- Oversee key brand reporting and analysis to measure progress against KPIs and financial targets
- Serve as a knowledge base for marketplace learnings, new technologies, and industry innovations
- Oversee Go-To-Market management, ensuring clarity of objectives, deliverables, and ways of working for global and regional stakeholders
- Drive improvements in data consistency, communication, and operational efficiency across planning functions
- Coordinate cross-functional teams to identify gaps and implement improvements in data models and reporting
- Foster an inclusive, collaborative, and high-performing team environment, championing diversity and professional development
- Mentor, motivate, and retain top talent, ensuring clear roles, goals, and career paths
Who You Are
- MBA preferred; 4-year degree or equivalent combination of education and experience required
- 10+ years of progressive experience in strategic planning, management consulting, category management, product operations, merchandise financial planning, or related fields—ideally in footwear or apparel
- Proven strategic planning and operational execution skills, with the ability to ideate solutions and drive projects to successful conclusion
- Deep retail industry experience with strong understanding of merchandising, category management, GTM processes, and product creation in a global, multi-channel environment
- Expert project management experience, including emerging and agile methodologies
- Demonstrated success collaborating with senior executives and cross-functional teams on critical business initiatives
- Experience working effectively in complex, matrixed, global organizations with diverse stakeholders
- Advanced analytical and problem-solving skills, with strong business acumen and quantitative skills
- Excellent verbal and written communication, interpersonal, and influencing skills
- Decisive, systems thinker with a “big picture” perspective and comfort with ambiguity and change
- Passion for sport, fashion, and the intersection with culture and purpose
- Proficient in Microsoft Office (Outlook, Word, Excel, PowerPoint)
- Inspirational leader who fosters inclusion, collaboration, and continuous innovation
- Demonstrates Deckers Brands’ leadership behaviors: Come As You Are, Better Together, Commit To Create, Own It, Do Good and Do Great
What We'll Give You –
- Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
- Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
- Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
- Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
- Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
- Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
Comp Team adds the salary range for roles based in Goleta, CA, US Remote, or any other state that requires pay posting. Comp will not add the salary range for roles based in states that do not require pay posting, such as Oregon.
$195,000 - $210,000
The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.
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