Director, Content Strategy

About the Opportunity

Pansophic Learning is an education company that strives to provide students and educators exceptional learning solutions that enable them to maximize their success academically and in life, regardless of geographic, financial, or demographic circumstance. These learning solutions include high quality content, technology, teaching and exceptional schools.

Pansophic is seeking a visionary content leader to deliver best-in-class creative across that tells the stories of why families choose to entrust us with their students' dreams and educations. This role will build and manage a high-performing content ecosystem that drives awareness, engagement, and enrollments across Pansophic's portfolio of schools. The successful candidate balances creative vision with performance accountability—ensuring all content ladders back to awareness, engagement, and enrollment goals.

Key Responsibilities

• Lead the development and execution of a unified content strategy across search (SEO), copywriting (SEO, creative, CRO), social media, editorial, video, design, and emerging creative AI. that drives measurable results through every touchpoint.
• Drive continuous performance improvement for Key Performance Indicators (KPIs) across all channels where copy and creative are utilized.
• Work collaboratively across the organization to ensure a seamless full-funnel approach that guides families from awareness through enrollment.
• Champion a unified narrative across channels,
• Ensure all content—from ad copy to long-form editorial to video storytelling—is optimized for both performance metrics and brand resonance.
• Establish testing frameworks to continuously improve creative effectiveness across paid, organic, and owned channels.
• Lead the integration of AI into copy, design, video, and editorial workflows.
• Evaluate emerging creative tools and develop systems for scaling output without sacrificing quality.
• Innovate and implement new content technologies.
• Build processes that enable peak team performance, including capacity planning, deep work practices, and clear workflows.
• Mentor and grow a multidisciplinary team, creating development plans that help each member achieve their highest potential.
• Foster a culture of accountability, creativity, and collaboration.
• Other duties as assigned

About You

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• 8+ years of progressive experience in content strategy, creative leadership, or related fields.
• Experience in education, consumer brands, or mission-driven sectors preferred
• Proven track record leading teams across multiple content disciplines (copy, design, video, social, SEO, etc.).
• Recognition as an SEO innovator (video search, AI search, Instagram-for-Google).
• Deep understanding of both creative storytelling and performance marketing metrics.
• 5+ years of experience building and managing in-house talent and external agencies.
• Exceptional communication and leadership skills.
• Ability and willingness to travel occasionally
• Within reasonable commuting distance to Tysons Corner, VA or Phoenix, AZ

Compensation and Benefits: The compensation and benefits information below is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

The annual starting salary for this position is between $130,000 – $145,000 annually. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This is a bonus eligible position.

We offer the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, 10 paid holidays annually.

Paid Time Off: Paid Time Off to cover sick, vacation, and personal absences.

We offer 4 unique health insurance plans to choose from that cover a wide range of deductibles and co- insurance levels. Our goal is to provide you with maximum choice in finding a plan that meets you and your family's needs. Employees can choose from co-pay or High Deductible Health Plans.

EQUAL EMPLOYMENT OPPORTUNITY

It is our policy to abide by all federal, state and local laws prohibiting employment discrimination based solely on a person's race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status, veteran status (including protected veterans), marital status, registered domestic partner or civil union status, familial status, gender (including sex stereotyping and gender identity or expression), medical condition, genetic information, sexual orientation, or any other protected status except where a reasonable, bona fide occupational qualification exists.