Director, Content Strategy & Marketing

As a global marketing experience company, Quad’s goal is to help our clients win every day. We use our data-driven integrated marketing and manufacturing platform to streamline solutions for our clients, reduce friction and enhance their marketing spend effectiveness. We’ve built a rich legacy by believing in our people, allowing them to act like owners and to take charge of their own success. Whether an operator, sales rep, a graphic artist or a clinician, we’re all driven to perform at our best— for ourselves and our clients. At our core, we’re a company that believes we can always create a better way.

Key Responsibilities

• Define and execute a comprehensive enterprise content strategy that aligns with Quad’s business priorities, brand and product positioning, and growth objectives.

• Unify content across channels (site, social, events, thought leadership), ensuring consistency in messaging, storytelling, and audience experience.

• Establish and operationalize clear content narrative frameworks that strengthen Quad’s positioning and clearly articulate the value of its products and services.

• Partner with marketing, sales, and product leadership to ensure content supports awareness, consideration, and conversion goals, with clear alignment to go-to-market strategies.

• Lead the development of integrated campaigns and content programs that connect brand storytelling with demand generation efforts.

• Oversee and evolve the editorial function, setting strategic direction, elevating content quality, and ensuring alignment with enterprise priorities.

• Define and implement a content performance framework, including KPIs, measurement strategies, and optimization processes to improve effectiveness across channels.

• Identify and address gaps in current content and channel strategies, driving greater cohesion, efficiency, and impact across the marketing ecosystem.

• Champion audience-first thinking, ensuring content is relevant, differentiated, and tailored to key customer segments.

• Build strong cross-functional partnerships to enable content to scale effectively across the organization.

• Identify and implement opportunities to leverage AI and emerging technologies to enhance content strategy, streamline production workflows, and improve personalization, scalability, and performance across channels.

Experience:

• 12+ years of experience in content strategy, marketing, or related disciplines; B2B experience preferred

• Experience leading cross-channel content and marketing strategies within complex, matrixed organizations

• Proven success in transforming content into a strategic business driver, not just a support function

Knowledge, Skills & Abilities:

• Strong ability to translate business strategy into clear, compelling narratives and content frameworks

• Experience aligning content with full-funnel marketing objectives (awareness through conversion)

• Deep understanding of digital, social, and integrated marketing channels

• Demonstrated success leading and scaling high-performing content or editorial teams

• Strong cross-functional leadership and stakeholder management skills

• Analytical mindset with experience using data to inform content strategy and optimization

• Excellent communication and executive presentation skills

• Ability to operate at both strategic and executional levels

• Knowledge of latest SEO trends and best practices

• Familiarity with AI-driven content tools and marketing technologies, with the ability to evaluate and them to improve content effectiveness, efficiency, and scale.

• Understanding of how AI can support content generation, audience targeting, personalization, and performance optimization within a modern marketing ecosystem.