Director, CRM, Loyalty & Credit Marketing

Brand Overview:

maurices is a women’s apparel retailer that celebrates feel good fashion for real life. It’s committed to its service with style promise and offering affordable fashion that takes women from workday to weekend and all of life’s adventures in between. With inclusive sizing from 0-24, maurices is famous for its versatile styles including key categories such as denim, dresses, tops, and more. Established in 1931, maurices operates 935 stores in communities across North America. Discover even more fashion at maurices.com.

Ready to apply? We currently have an opportunity for a Director, CRM, Loyalty & Credit Marketing to join our team located at our Corporate Office-maurices-Duluth, MN 55802.

Ready to help bring feel good fashion for real life™ to hometowns across North America? Join our family of amazing individuals in our corporate office in Duluth, Minnesota, ranked one of the Top 100 Best Places to Live in 2019. Since 1931, we’ve helped women look and feel their best every day — making maurices not only a special place to shop, but a great place to work and connect. Apply today!

Position Overview:

The Director of CRM, Loyalty and Credit Marketing – responsible for leading and evolving our customer lifecycle marketing strategy across key owned programs. This leader will own the development and execution of strategies that drive customer engagement, retention, and lifetime value through data-driven CRM marketing initiatives, loyalty program innovation, and management of the private label credit card (PLCC) and Buy-Now-Pay-Later (BNPL) payment solutions.

The ideal candidate will need to work fluidly in a team environment, be a staunch customer advocate, consistently seek deeper customer knowledge, and embody innovative problem-solving. This role will in close partnership with creative, media, stores, IT and agency partners to execute the day-to-day operations of the Loyalty, PLCC, and BNPL marketing programs including email/SMS, direct mail, digital marketing, promotion setup, In store signage collateral and training

CRM Strategy & Execution – This is an area of discussion of how much we want in this role vs. sharing with a Teren, Lavinia etc.

• Develop and lead the CRM roadmap, including campaign planning, automation, and personalization strategies
• Partner with channel partners to develop CRM strategy in support of email, direct mail, SMS
• Oversee customer segmentation, targeting, and lifecycle marketing to drive engagement and conversion
• Partner with analytics and data teams to optimize customer journeys and measure campaign effectiveness
• Collaborate with brand and creative teams to ensure messaging aligns with customer behavior and brand voice

Loyalty Program Management

• Own the end-to-end strategy and operations of the mReward loyalty program to increase customer engagement, frequency, and lifetime value
• Evolve program structure, benefits, and communications to deliver a best-in-class loyalty experience
• Leverage insights and performance data to inform program enhancement and promotional strategies
• Lead cross-functional efforts with IT, stores, digital, and finance to support loyalty integrations and innovation

Private Label Credit Card (PLCC) and Alternative Payment Management

• Partner with our financial services providers to drive customer acquisition, activation, and usage strategies for the maurices credit card (PLCC) program and Afterpay (BNPL)
• Develop integrated marketing strategies that position PLCC as a key value proposition across acquisition, loyalty, and retention campaigns
• Develop promotional calendar and communication strategies in support of the maurices credit card and BNPL programs
• Monitor and report on program performance, including application volumes, activation rates, usage
• Ensure compliance, customer satisfaction, and alignment with brand values in all PLCC and BNPL communications and offers

Measure Program Performance

• Develop a Test & Learn approach to evaluate program elements and drive innovation
• Establish, socialize, monitor, and achieve programs KPIs

Work Experience and education requirements

Bachelor’s degree is marketing, advertising or communications is preferred

• Experience leading, influencing and collaborating with internal and external partners
• 8+ years of marketing program management experience, with at least 5 years in loyalty, private label credit, or customer engagement platforms.
• Strategic thought leader who can develop and execute programs and campaigns that engage members
• Attention to detail and strong organizational skills with ability to multitask
• Entrepreneurial spirit, a demonstrated sense of urgency and a results-oriented approach. Must have the ability to work under pressure in a highly collaborative, fast-paced environment while being flexible with change
• An effective communicate who knows how to inspire teams to do their best work and seeks collaboration to drive toward common goals
• Demonstrated experience in establishing long-range objectives and specifying the strategies and actions to achieve them
• Strategic thinker, self-motivated and results oriented
• Customer obsessed and staunchly advocate

Location:

Corporate Office-maurices-Duluth, MN 55802

Position Type:

Regular/Full time

Pay Range:

Annual Salary: $120,000.00 - $140,000.00

Equal Employment Opportunity

The Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all personnel actions to ensure that all associates and potential associates are evaluated on the basis of qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.