Director Integrated Marketing/Communications

Description:

OUR CORE PURPOSE:

As an expression of God’s love in Southwest Florida, we are growing to ensure that no one experiencing hunger, homelessness or addiction is alone or without a pathway for their journey from crisis to contributor. Together with our partners and participants, we cultivate communities where people are progressively seen, accepted, challenged, and supported.

GENERAL SUMMARY:

The Director of Marketing & Integrated Communications is a strategic, hands-on leader responsible for strengthening St. Matthew’s House’s brand, advancing fundraising and event efforts, supporting volunteer engagement, and driving awareness and revenue for our social enterprises. This role also supports internal departments including HR, Facilities, and Programs.

This position blends vision, storytelling, and execution. The Director stewards SMH’s Christ-centered mission story and ensures clear, compelling, and consistent messaging across Mission, Development, Events, and Social Enterprises. This leader not only connects campaigns across channels but helps define what story we tell and how it resonates with donors, clients, volunteers, customers, and the broader community.

Key Responsibilities

Leadership & Team Development

• Lead, coach, and manage a team of marketing professionals
• Establish clear workflows, deadlines, and accountability
• Drive projects from idea - plan - execution - completion
• Build a culture of excellence, momentum, and follow-through

Mission Storytelling & Message Strategy

• Define and steward SMH’s holistic mission narrative
• Ensure messaging clarity around who we are, who we serve, and why it matters
• Apply story-driven frameworks to unify messaging across audiences

Integrated Marketing & Brand Strategy

• Design and execute multi-channel campaigns across brand, fundraising, events, and social enterprises
• Strengthen brand positioning, audience segmentation, and differentiation
• Maintain tone of voice and brand consistency across ministry and enterprise contexts

Fundraising, Events & Social Enterprise Marketing

• Partner with Development on donor communications and fundraising campaigns
• Drive event awareness, attendance, and engagement
• Support marketing strategies that grow traffic, revenue, and loyalty for Social Enterprises

Digital Platforms, AI & Analytics

• Oversee website strategy, SEO, social media, and digital advertising
• Use CRM tools (Virtuous preferred) for segmentation, execution, and reporting
• Champion modern tools, automation, analytics, and AI (Copilot and approved tools) to improve efficiency and output

Requirements:

Qualifications

Required

• Bachelor’s degree in Marketing, Communications, Journalism, or related field
• 5+ years of marketing experience with significant leadership responsibility
• Demonstrated ability to shape message strategy and execute integrated campaigns
• Strong project management, communication, and collaboration skills
• Mission-driven mindset and alignment with SMH Core Values: Helpful, Healing, Excellence, God-Honoring

Preferred

• Master’s degree
• Nonprofit, fundraising, or ministry communications experience
• Experience marketing retail, food service, or social enterprises

Additional Requirements

• Ability to manage multiple projects and deadlines in a fast-paced environment
• Flexibility to work occasional nights/weekends and travel to SMH locations
• Valid Florida driver’s license and required auto insurance. This role requires maintaining primary auto insurance minimum liability limits of $100,000/$300,000 bodily injury, $100,000 property damage or $300,000 combined single limit. Must be an approved St. Matthew's House driver.
• Ability to lift and operate production equipment (25lbs+)