DIRECTOR, MARKETING

About Cresset

Cresset is a firm built by clients, for clients. As an independent, award-winning multi-family office and private investment firm, we are reimagining the way wealth is experienced. Our purpose is to help ensure that both wealth and life are fully optimized—integrated, intentional, and aligned with each client’s vision of success.

We provide access to the caliber of talent, ideas, and investment opportunities typically available to the largest single-family offices and institutions. Our approach is personalized, entrepreneurial, and client-first.

Proudly owned by our clients and employees, Cresset was built to endure. We are creating a 100+ year firm—one focused on delivering an exceptional experience, not only for the families we serve but for the team that serves them. Recognized by Barron’s and Forbes among the nation’s top RIA firms, and as one of the industry’s best places to work,* Cresset is guided by long-term relationships, shared success, and a belief that wealth should serve a life well lived.

Job Description

“Garden Associates”, a future affiliate of Cresset, is seeking a Marketing Director to lead and fully own the firm’s marketing strategy and execution as it undergoes a phased co-branding transformation. This individual will be responsible for driving all brand, digital, content, and integrated marketing efforts for “Garden”, while collaborating with Cresset’s broader marketing team.

This is a highly collaborative, hands-on role suited for a seasoned marketing professional with a strategic mindset, strong execution capabilities, and deep financial services experience. The ideal candidate will bring the vision and creativity needed to elevate and scale a prominent brand within a dynamic, growth-oriented environment.

Key Responsibilities

• Act as “Garden Associates” dedicated marketing lead, supported by the broader Cresset marketing team.
• Lead the phased co-branding and positioning of “Garden Associates, a Cresset Company,” shaping messaging, visual identity, and tone to reflect “Garden Associates” distinct value within the Cresset platform.
• Collaborate with the Cresset marketing team to develop and execute a cohesive strategy for virtual and in-person events.
• Oversee the development and management of core marketing materials across print and digital, ensuring consistency, quality, and brand alignment.
• Manage “Garden Associates” digital presence, including website strategy and performance, in collaboration with internal stakeholders and external partners.
• Drive or contribute to content development for campaigns, web pages, investor communications, and thought leadership.
• Identify strategic marketing opportunities to increase visibility, engagement, and brand recognition across key audiences.
• Support leadership with internal and external communications, particularly during key initiatives and transitions.
• Collaborate with digital partners to optimize traffic, lead generation, and campaign performance.
• Manage relationships with external vendors and creative agencies to ensure high-quality execution across all deliverables.

Qualifications

• 7+ years of experience in marketing, preferably within financial services or consulting
• Proven ability to lead brand and marketing strategy in a fast-paced, entrepreneurial environment
• Experience managing cross-functional teams and agency relationships
• Detail-oriented, proactive, and highly organized
• Bachelor’s degree in marketing, communications, business, or related field

What We Offer:

At Cresset, we focus on people first. As a service business, our people are our assets. Engaging our clients and employees is our highest priority. Starting base salary range: $175,000 - $200,000. Salary will be based on factors including, but not limited to, experience, licenses/certifications, industry knowledge, and geographic location. Cresset offers a competitive compensation package including an annual incentive and a benefits package to all full-time employees including medical, dental, vision, life insurance, 401(k) retirement plan, health savings accounts, short and long-term disability insurance, voluntary critical and accident insurance, and pre-tax parking and transportation programs.

Equal Employment Opportunity

It is the policy of Cresset to ensure equal employment opportunity (EEO) for all employees and applicants for employment without regard to race, color, religion, sex, pregnancy (including childbirth, lactation, or related conditions), national origin or ancestry, age, disability, veteran status, uniformed servicemember status, sexual orientation, gender identity, status as a parent, genetic information (including testing and characteristics), or any other characteristic protected by applicable federal, state, or local law. It is Cresset’s policy to comply with applicable laws concerning the employment of persons with disabilities, including reasonable accommodation for applicants and employees with disabilities.

• Disclosures related to awards, recognitions, and rankings available here.

Cresset refers to Cresset Capital Management, and all its respective subsidiaries and affiliates. Cresset Asset Management, LLC, also conducts advisory business under the names of Cresset Sports & Entertainment, CH Investment Partners, and Cresset Capital. Cresset provides investment advisory, family office, and other services to individuals, families, and institutional clients. Cresset also provides investment advisory services to investment vehicles investing in private equity, real estate, and other investment opportunities. Cresset Asset Management, LLC is an SEC registered investment advisor. SEC registration does not imply any specific level of skill or training.