Director, Marketing

About Point Quest Group:
Point Quest Group is the nation's premier provider of special education services, partnering with 360+ school districts and charters to support thousands of students ages 3–22 each year. Through in-district specialized staff and services, our non-public schools, and an extended family of companies, we deliver personalized educational, behavioral, and therapeutic support so every student can thrive—academically, socially, and emotionally. As we expand our impact, we're seeking a Director of Marketing to elevate our joyful, mission-driven brand, amplify our outcomes, and drive growth nationwide.

Position Overview:
The Director of Marketing will lead the strategy, execution, and optimization of all marketing efforts—across brand awareness, demand generation, digital, and communications. This role combines strategic vision with hands-on execution and will lead activities covering digital marketing, employer branding, creative design, content development, and demand generation. The ideal candidate is both a big-picture strategist and a tactical doer, able to translate business goals into measurable marketing impact.

The location for this role can be hybrid in Denver, CO, or fully remote.

Key Responsibilities

Strategic Leadership & Team Management

• Develop and execute a comprehensive, integrated marketing strategy to support brand awareness, recruiting, and B2B lead generation.
• Lead, mentor, and inspire a high-performing marketing team, fostering a culture of creativity, accountability, and innovation.
• Partner cross-functionally with Business Development, Recruiting, and HR to align marketing initiatives with organizational goals.

Brand, Digital, and Content Strategy

• Oversee digital strategy and execution across digital media, email, ABM, and social channels, ensuring alignment with business objectives.
• Manage website strategy and presentation, ensuring a compelling, user-friendly experience with strong SEO and regular content updates.
• Ensure consistent brand voice, identity, and messaging across all channels and touchpoints.
• Leverage and apply best-in-class AI tools to increase efficiency, decision effectiveness and drive business results.

Creative Direction & Asset Development

• Oversee creation of high-quality marketing materials, including social graphics, videos, photography, infographics, presentations, and event collateral.
• Maintain brand guidelines and ensure consistency across all visual and written communications.

Demand Generation & Lead Nurturing

• Develop and execute demand generation strategies to grow the sales pipeline through inbound and outbound marketing, ABM, and targeted campaigns.
• Oversee paid media campaigns (LinkedIn, Google Ads, industry publications) to drive engagement and conversions.
• Create high-value content such as case studies, whitepapers, webinars, and sales enablement materials.

PR, Communications & Analytics

• Manage PR and media outreach, press releases, and thought leadership opportunities.
• Track, analyze, and report on marketing performance, using insights to optimize for ROI and continuous improvement.

Qualifications

• 5+ years in marketing leadership roles, with proven experience across brand, digital, and demand generation.
• Demonstrated success leading cross-functional teams and managing a wide scope of marketing functions.
• Expertise in digital marketing channels, SEO/SEM, social media, and marketing automation tools.
• Strong creative sensibility with an eye for compelling design and storytelling.
• Excellent communication skills—written, verbal, and visual.
• Data-driven mindset with the ability to analyze, interpret, and act on marketing performance metrics.

Why Join Us?

At Point Quest Group, our mission is simple: to deliver compassionate, individualized support to students with special needs.

We live by our core values—students first, a growth mindset, courageous leadership, and a culture of collaboration, fun, and determination.

Join us and help bring our mission to life.

Apply now. Your next great story starts here.

Compensation: $140,000 - $165,000 Annually