Director, Marketing

Description:

Aspire | Strategic Brand Leader • Mission Storyteller • Impact Amplifier

Are you a brand visionary who believes marketing can change lives? Do you thrive at the intersection of storytelling, strategy, and mission-driven impact? Aspire is seeking a Director of Marketing to serve as our senior brand steward—leading the way in elevating our mission, deepening donor and partner engagement, and connecting individuals and families to life-changing programs.

This is more than a marketing role. It’s an opportunity to shape the organization’s public story, drive philanthropic and program growth, and ensure a consistent, inspiring, mission-centered voice across every channel.

Join us, and help build a future where inclusion isn’t just a value—it’s a movement.

What You’ll Do: Bring Aspire’s Story to Life

Strategic Leadership & Vision

• Serve as Aspire’s senior marketing leader, translating vision into bold, actionable strategies.
• Lead marketing, PR, and external communications that advance philanthropy, outreach, enrollment, and brand reputation.
• Partner across departments to identify marketing opportunities and align efforts with organizational goals.
• Build scalable systems—workflows, calendars, processes, vendor networks—that keep marketing efforts organized and optimized.

Brand, Storytelling & Public Relations

• Shape and steward Aspire’s brand voice, visual identity, and narrative across all channels.
• Create and oversee compelling content—copy, video, photography, design—that connects emotionally and drives action.
• Craft executive-level communications including speeches, op-eds, and messaging for the CEO and senior leaders.
• Pitch media with newsworthy, mission-centered stories that elevate Aspire’s visibility.

Philanthropy & Mission Storytelling

• Partner closely with Philanthropy to engage donors through powerful storytelling, campaigns, and events.
• Ensure accurate, consistent donor-facing materials and digital communications.
• Highlight Aspire’s impact, inclusion work, and future vision through mission-aligned content.

Outreach, Enrollment & Customer Journey

• Build and refine lead-generation systems, nurture pathways, and enrollment funnels.
• Develop targeted messaging for each stage of the customer journey—from awareness to intake.
• Create materials for families, caregivers, referral partners, employers, and community audiences.
• Use analytics and insights to continuously improve outreach and conversion strategies.

Cross-Organizational Marketing Support

• Serve as an internal marketing partner to HR, Programs, Aspire CoffeeWorks, and other teams.
• Produce recruitment, internal communications, hiring, and training materials.
• Implement a prioritization process for internal requests ensuring alignment with organizational strategy.

Analytics, Reporting & Budget Leadership

• Set, track, and report on marketing goals tied to fundraising, enrollment, and organizational growth.
• Present data on audience reach, campaign performance, and conversion metrics.
• Manage marketing budgets, vendor contracts, and grant-funded deliverables with financial responsibility.

Team Leadership

• Manage and coach the Marketing Specialist to deliver high-impact content and community engagement.
• Build relationships with community leaders, families, business partners, and board members.
• Contribute to Philanthropy team goals and help maintain a positive, values-aligned culture.
• Engage in ongoing professional development to sharpen expertise.

Requirements:

What You Bring

• Bachelor’s degree in marketing, communications, journalism, business, or related field required
• 5+ years of progressive experience in marketing, communications, or PR (7+ preferred)
• Excellence in content creation, storytelling, digital communications, and social media
• Experience managing campaigns, content workflows, and customer journeys
• Experience managing staff, vendors, and cross-functional relationships
• Strong writing, editing, and creative skills
• Experience with CRM, marketing automation, pipelines (preferred)
• PR/agency experience and fundraising communications experience (preferred)
• Budget management and contract negotiation experience (preferred)
• Valid driver’s license required
• Certifications in digital marketing, SEO, social media, or nonprofit administration (preferred)

Your Core Competencies

• Exceptional communication across all audiences
• Relationship builder with diverse stakeholders
• Strong project management and prioritization skills
• Leadership that inspires and retains talent
• Strategic, critical thinker who navigates ambiguity with confidence

Aspire Leadership Competencies

• Achieves Results – delivers outcomes even in tough circumstances
• Builds Effective Teams – embraces diversity of perspective and skill
• Cultivates Innovation – pursues new and better ways to succeed
• Makes Quality Decisions – moves the organization forward with clarity
• Tackles Tough Issues – speaks up and steps up

Be Part of Something Bigger

At Aspire, marketing is more than messaging—it’s movement-building. It’s helping families find life-changing services. It’s inspiring donors to fuel meaningful inclusion. It’s amplifying a brand that stands for community, empowerment, and possibility.

If you are a strategic, creative, purpose-driven marketer ready to lead with heart and boldness, we want to meet you.

Apply today and help shape the future of inclusion at Aspire.

(Resume and cover letter required)