Director, Marketing and Communications

About APMA

The American Podiatric Medical Association (APMA) is the leading professional organization representing podiatrists in the United States. Dedicated to advancing foot and ankle health, APMA provides advocacy, education, and resources to support its members in delivering high-quality patient care. The association promotes research, public awareness, and professional development to enhance the field of podiatric medicine. Through its commitment to excellence and innovation, APMA works to improve healthcare policies, foster collaboration within the medical community, and elevate the role of podiatrists in the broader healthcare system.

Position Summary

The Director of Marketing and Communications plays a critical role in advancing the association’s mission by developing and executing comprehensive communication strategies that shape and strengthen the organization’s public image, elevate member value, and drive non-dues revenue. This position manages both internal and external messaging, ensuring clarity, consistency, and alignment with organizational priorities. By promoting resources, initiatives, and products that best serve members, the Director supports both community engagement and revenue growth goals. The role requires creativity, strategic vision, and a deep understanding of members’ needs and interests. The Director oversees a team of two full-time staff and manages projects in collaboration with vendors and strategic partners.

Key Responsibilities

• Oversee the development of content and messaging that supports publications, marketing campaigns, and member communications.
• Craft and refine strategic written content that supports thought leadership, advocacy, member engagement, and public education initiatives.
• Supervise editor and social media manager positions, fostering creativity, accountability, and professional growth.
• Collaborate with internal departments and leadership to design marketing campaigns that support programs, products, services, and non-dues revenue initiatives.
• Support leadership by drafting speeches, talking points, op-eds, and articles that position the association as a national thought leader.
• Lead the development and dissemination of public education campaigns to raise awareness of the profession and highlight the association’s role in advancing public health.
• Lead digital strategy and content development, including website, email, and social media, to expand reach and engagement.
• Manage partner marketing initiatives, connecting members with endorsed products and services.
• Oversee branding and messaging to ensure consistency across all platforms, materials, and stakeholder communications.
• Work with the Vice President of Communications, Marketing, and Membership, to develop and implement targeted member recruitment and retention plans in support of engaged community goals.
• Manage ongoing promotional calendar and coordinate implementation.
• Manage relationships with creative and vendor partners to deliver engaging collateral that reflects the association’s brand.
• Coordinate with internal stakeholders to enhance and refine email marketing strategy.
• Contribute to the creation and monitoring of Communications and Marketing budgets to ensure effective resource allocation.
• Collaborate with Director of Membership to create and promote bundles of resources for specific segments of membership.
• Lead member research efforts, working with staff and outside partners to gather insights, assess member needs, and inform future marketing and communications strategies.
• Report on marketing and communications impact, providing leadership with insights, data, and recommendations to guide decision-making
• Conduct regular competitive analyses to understand the market position of APMA’s products and services.

Required Skills and Qualifications:

• Bachelor’s degree in Communications, Marketing, Digital Media, or a related field.
• 7–10 years of progressively responsible experience in marketing and communications, with at least 3–5 years in a management or director-level role.
• Experience in SEO, digital marketing strategies, and social media engagement.
• Proficiency in marketing automation, CRM systems, and content management systems (e.g., Salesforce, HubSpot, WordPress, or similar).
• Strong writing, editing, and storytelling skills with the ability to adapt tone and style for various audiences and platforms.
• Experience with branding, public relations, and media outreach to strengthen public image and reputation.
• Highly organized and detail-oriented, with the ability to manage multiple projects and deadlines.
• Strong problem-solving skills, creativity, and adaptability in a fast-paced environment.
• Familiarity with association membership models and the ability to tailor messaging to diverse audiences is preferred.

APMA is an Equal Opportunity Employer committed to fostering a diverse and inclusive workplace. We do not discriminate against any applicant or employee based on race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status, or any other characteristic protected by federal, state, or local law.

Job Type: Full-time

Pay: $115,000.00 - $130,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Work Location: Hybrid remote in Rockville, MD 20852