Director, Member Acquisition

About Eleanor Health

At Eleanor Health we are helping people affected by addiction live amazing lives. We work to fulfill this goal by building and growing the first addiction and mental health services provider designed to deliver a longitudinal, whole-person, value-based model of care for each community member. Our team is ambitious and committed to this unique opportunity, and understands the importance of attracting strong and experienced talent to make our vision for Eleanor Health a reality every day, and for every recovery journey we are entrusted to be a part of.

About the Role

The Director, Member Acquisition is a critical marketing leader responsible for driving Eleanor Health’s growth through new member acquisition. This role oversees all performance marketing channels, manages the member acquisition budget, and ensures that strategies and tactics are grounded in data-driven, member-centric insights. The ideal candidate combines strong analytical skills, deep expertise in digital acquisition channels, and strategic leadership to scale Eleanor Health’s impact.

What You'll Do

• Lead New Member Acquisition Strategy: Develop and execute strategies to meet and exceed member acquisition goals across all markets.
• Performance Channel Management: Own all acquisition channels, including paid search, paid social, SEO, digital OOH, and more.
• Team Development & Leadership: Manage and grow a team of high performing, energized, and results-oriented growth marketers.
• Budget Ownership: Manage the member acquisition budget to maximize ROI while ensuring efficient spend allocation across channels.
• Data-Driven Optimization: Analyze campaign performance, identify trends, and continuously optimize acquisition strategies to lower cost per acquisition (CPA) and improve conversion rates.
• Cross-Functional Collaboration: Partner closely with Growth, Clinical Operations, and Tech teams to align acquisition efforts with business goals and overall member experience.
• Vendor & Agency Oversight: Manage external partners, agencies, and technology vendors to ensure accountability and performance against KPIs.
• Reporting & Insights: Deliver regular performance reports and actionable insights to the executive team; use data to inform strategic decisions.
• Compliance & Brand Alignment: Ensure all acquisition efforts adhere to healthcare marketing compliance standards and Eleanor Health brand guidelines.

Who You Are

• Bachelor’s degree in Marketing, Business, or related field.
• 8+ years of experience in digital marketing with a focus on customer acquisition, growth marketing, or performance marketing.
• Proven track record of managing significant acquisition budgets and delivering measurable growth.
• Deep expertise in digital channels, including paid media, SEO, and digital OOH.
• Strong analytical skills and experience with performance analytics tools (e.g., Mixpanel, Looker, Tableau).
• Exceptional leadership and cross-functional collaboration skills.

Preferred:

• Experience in healthcare, behavioral health, or highly regulated industries.
• Experience in a fast-paced, growth-stage environment.

Compensation & Benefits

The target annual compensation range for this position is $160,000-180,000. The actual compensation offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job.

Eleanor Health offers a generous benefits package to full-time employees, which includes:

• Generous Paid Time Off (prorated for new employees) - unplug, relax, and recharge!
• • 12 Vacation days
  • 12 Wellness (Sick) days
  • 3 Floating holidays
  • 9 Company-observed holidays
  • Jury Duty, Voting Leave, and other forms of paid time off may be available
• Eleanor-paid medical and dental insurance plans, with affordable vision coverage - We are a health first company, and we strive to make our plans affordable and accessible.
• 401(k) plan with 3% match - We are excited to be able to support the long-term financial well-being of our team in a way that reinforces Eleanor’s commitment to equity.
• Short-term disability - We understand that things happen, we want you to feel comfortable to take time to get better.
• Long Term Disability - Picks up where Short Term Disability leaves off (employee paid).
• Life Insurance - Both Eleanor and employee-paid options are available.
• Family Medical Leave - Eleanor Health’s Paid Family & Medical Leave (“PFML”) is designed to provide flexibility and financial peace of mind for approved family and medical reasons such as the birth, adoption, or fostering of a child, and for serious health conditions that you or a family member/significant other might be facing.
• Wellness Perks & Benefits - Mental Health is important to us and we want our employees to have the accessibility you deserve to talk things through, zen with a mindfulness app, or seek assistance from health advocates
• • Mindfulness App Reimbursement
  • EAP with eight face-to-face sessions
  • Virtual health and wellness visits covered by our medical plan.