Director of Admissions

South Florida Academy of AC is Hiring

Admissions Director for All Campuses (Fort Lauderdale, Tampa, and Orlando)

We are South Florida Academy of Air Conditioning (SFAAC) — the largest technical school in Florida teaching HVAC, in business since 2010. We’re passionate about vocational careers and giving our students the tools to build fulfilling, high-earning careers. We’re investing heavily in growth, operations, marketing, and new prospecting cycles, and we’re now looking for our Admissions Director to oversee all of our enrollment across campuses!

The Director of Admissions is responsible for overseeing all admissions activities, managing prospective student communications, improving conversion rates, supervising admissions staff, and helping prospective students confidently take the next step toward a career in HVAC.

This role blends leadership, sales, marketing, operations, and relationship-building. The ideal candidate is competitive, driven, energetic, highly organized, and naturally persuasive, with strong people skills and a passion for helping others succeed.

About SFAAC

• We are extremely hands on and we are a fast-paced, intensive program for people serious about getting a new skill and getting into the workforce fast
• We offer full-time courses (Monday–Friday) that run for 4 weeks.
• We also offer weekend courses (Saturday–Sunday) that run for 4 weekends.
• We offer a 16-week online program, with the final 4 weeks completed as in-person, on-campus practicum
• We have over 1,000 5-star Google reviews, and have been in business for 15+ years

You’ll be joining a supportive, growth-oriented environment where you can influence the next generation of HVAC technicians by providing real-world, hands-on experience.

Admissions Leadership

• Oversee the full admissions process from inquiry through enrollment
• Manage admissions systems, workflows, scripts, and follow-up procedures
• Track and improve lead conversion metrics and enrollment performance
• Ensure an outstanding experience for prospective students and families
• Maintain compliance with school policies and applicable regulations

Sales & Enrollment

• Conduct admissions interviews and campus tours
• Respond to inbound leads via phone, text, email, and CRM
• Use strong sales and communication skills to guide prospective students through the decision-making process
• Handle objections confidently and professionally
• Follow up consistently to improve enrollment rates
• Help applicants understand program offerings, schedules, tuition, financing options, and career opportunities

Social Media & Marketing

• Assist with social media outreach and content ideas
• Participate in video content, student testimonials, and promotional campaigns
• Understand modern lead generation and online marketing strategies
• Coordinate with marketing vendors and internal teams to improve lead quality and performance
• Monitor lead sources and campaign effectiveness

Team Management

• Hire, train, coach, and supervise admissions representatives
• Monitor call quality, follow-up consistency, and conversion performance
• Create accountability systems, KPIs, and performance standards
• Lead by example with professionalism, urgency, and enthusiasm

Reporting & Operations

• Maintain accurate admissions records and CRM data
• Prepare weekly and monthly enrollment reports
• Analyze admissions metrics and identify opportunities for growth
• Support school leadership with forecasting and strategic planning

Qualifications

• 3+ years of admissions, enrollment, sales, recruiting, or business development experience
• Strong sales ability and confidence communicating with prospective students and families
• Leadership or management experience preferred
• Experience with social media marketing and lead generation
• Excellent communication, interpersonal skills, and charisma
• Highly competitive and relentlessly results-driven, high energy and enthusiastic, strong work ethic
• Highly organized and detail-oriented
• Comfortable with CRM systems, reporting, and performance metrics
• Ability to motivate both students and team members
• Experience in vocational education, trade schools, or higher education is a plus

Work Location:

Ability to work from the Fort Lauderdale, Tampa, or Orlando campus. Ability to work from home at least 2 days per week. Travel between campuses will be required, and mileage and hotels will be reimbursed per company policy.

Job Type: Full-time

Pay: $70,000.00 - $150,000.00 per year

Benefits:

• Relocation assistance

Experience:

• sales or recruitment: 3 years (Required)

Willingness to travel:

• 25% (Required)

Work Location: Hybrid remote in Fort Lauderdale, FL 33309