Director of Admissions and Enrollment Management

General Function

The Director of Admissions and Enrollment Management is responsible for the administration and management of the admissions process, procedures, communications, reports, and records for all curriculum programs. This position provides strategic leadership and oversight for admissions office functions, ensuring a vibrant and welcoming atmosphere that is student-focused and customer service oriented. The Director of Admissions and Enrollment Management reports to the Dean of Student Services.

Qualifications

• Bachelor's degree in higher education, counseling, or a related field from an institutionally accredited institution is required; a master's degree is preferred
• Five years of experience in curriculum programming in higher education, admissions, or a related educational field is required
• Demonstrated ability to coordinate events, manage budgets, and advise students is preferred
• Supervisory experience is preferred
• Proven ability to work effectively with a diverse student population, faculty, staff, and community members
• Strong organizational skills with attention to detail
• Strong communication skills

• Typical office environment
• Frequent interaction with students, faculty, and staff
• Occasional public speaking
• Frequently sitting at a desk or workstation using a telephone, computer, keyboard, and mouse
• Frequent standing and walking
• Evenings and/or occasional weekend hours may be required for programs, special advising, or other infrequent events as assigned

Essential Functions and Responsibilities

The duties of the Director of Admissions and Enrollment Management include, but are not limited to:

• Ensure a student-focused, customer service-oriented Office of Admissions by providing support for staff, training in customer service, and a student first approach to all aspects of Admissions
• Hire, train, and supervise personnel within the Office of Admissions
• Implement communications with all applicants throughout the admissions process
• Oversee entering of student data into the customer relationship management system (CRM) and the management of applicant records up to the point of enrollment
• Regularly review and update auto-generated communications sent to students as part of the College’s current CRM tool, ensuring input from program and administrative stakeholders
• Regularly update mailers sent to prospective students, in collaboration with Marketing and the Director of Recruiting and Student Engagement
• Assign advisees to advisors, in conjunction with the Director of Advising
• Initiate innovative and strategic methods to increase enrollment numbers
• Work with the Director of High School Programs & College Access to admit and register eligible high school students, ensuring processes are followed towards a clean audit for CCP students
• Manage the BLET admissions process to ensure guidelines are followed and students are properly documented
• Ensure the evaluation of all Health Sciences application packets; ranking all applicants by points after verification of points; coordinating notification to students of acceptance, alternate status, or denied status; and making replacements for declined positions in collaboration with the Dean of Health Sciences and Nursing and admissions staff
• Serve as the residency liaison for in-state tuition decisions using the NC Residency Guidelines
• Ensure state reciprocity guidelines are followed and coordinate the evaluation of students for admissions using NC-SARA guidelines
• Coordinate an orientation program, in collaboration with Admissions staff, curriculum deans, and the Director of Recruiting & Student Engagement for new students in fall and spring
• Oversee and annually update the online orientation for new students, in collaboration with LCC Online
• Oversee the coordination of the annual commencement ceremony, in collaboration with the Dean of Student Services and other staff
• Respond to inquiries from prospective students by telephone, email, and in person
• Make decisions regarding the validity of high school transcripts
• Serve as the administrator for the CFNC control center where all online applications originate
• Collaborate with Marketing and Recruiting staff to ensure upcoming Admissions events are well-advertised
• Work in conjunction with Admissions staff to ensure timely responses to student emails, phone calls, and in-person visits
• Ensure compliance with college, state, and federal regulations governing admissions processing and records retention
• Annually evaluate student conversion rates from interest to registration and recommend strategies for improvement
• Ensure accountability for student retention outside of classroom efforts
• Perform other duties as assigned by the Dean of Student Services

Notice of Nondiscrimination

Lenoir Community College is an Equal Opportunity Employer. The College complies with existing federal, state, and local laws and regulations regarding nondiscrimination. The College prohibits discrimination against and/or exclusion from participation in any benefits or activities by any person, either on the staff and faculty or in the student body, on the grounds of race, color, creed, religion, national origin, sex, age, political affiliation, or disability.