Director Of Aftermarket

Summary/objective: The Director of Aftermarket will provide strategic leadership, team development, performance enablement, operational integrations and process optimization to the Precision Technology, Parts, Service and Warranty management.

Essential functions:

• Strategic Leadership – Work in alignment with the COO to set direction for the Aftermarket organization, while directly overseeing the Precision Technology, Parts, Service and Warranty leadership teams to design programs and tools for Regional and Store execution.
  • Develop and implement go-to-market strategies for aftermarket solutions, ensuring growth in service, parts, and precision technology adoption.
  • Monitor and report on key aftermarket metrics and provide insights and action plans for improvement.
  • Oversee inventory and stocking strategies for parts and service components to maintain availability while protecting working capital.
  • Champion a customer-first culture in aftermarket, strengthening relationships through uptime reliability, service quality, and technology support.
• Team Development & Performance Enablement – Lead the Precision Farming Manager, Parts Program Manager, and Service Program Manager and Warranty Manager to build capability, while enabling Regional and Store Managers to enforce performance and accountability.
  • Provide staffing analysis, role clarity, and structure recommendations across Precision, Parts, and Service teams.
  • Direct the development of onboarding, training, and certification programs for technicians, parts specialists, and precision experts.
  • Establish coaching, mentorship, and performance feedback frameworks that Store leadership applies locally.
  • Support compensation and incentive strategies tied to aftermarket performance, ensuring accurate tools and metrics are in place.
• Operational Integration & Process Optimization – Standardize aftermarket operations by managing the Precision Technology, Parts, Service and Warranty functions to deliver processes, reporting, and cross-functional alignment that support field execution.
  • Design and oversee implementation of standardized service and parts processes across all stores, ensuring efficiency and consistency.
  • Oversee dashboards, CRM integration, and reporting systems to provide actionable insights into aftermarket performance.
  • Track key aftermarket metrics and ensure timely communication of performance results.
  • Coordinate cross-functional initiatives (Sales, Marketing, OEM partnerships) to drive store level execution and aftermarket growth.

Requirements:

• Minimum 10 years well rounded experience in an equipment dealership preferred; advanced experience and expertise in Wholegoods and Aftermarket (parts, service, precision farming and warranty)
• Bachelor’s degree or equivalent experience preferred
• Previous people management experience required
• Ability to professionally lead, develop, and motivate others
• Solid analytical, business planning, financial, and problem-solving skills
• Strong communication and interpersonal skills with individuals at all levels of the organization
• Expertise with computer systems, including MS office and internet-based applications
• Ability to work extended hours during the week and on weekends
• Ability to travel to company meetings and training events as needed
• Acceptable Motor Vehicle status, with current driver’s license, and ability to operate motor vehicle