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Director of Brand & Content Marketing
New York, United States
LIM College - Where Business Meets Fashion is currently seeking candidates for the position of Director of Brand & Content Marketing.
GENERAL DESCRIPTION
LIM College educates students for success in the global business of fashion and its many related industries. Located in midtown Manhattan - the fashion capital of the world - and devoted exclusively to the study of business and fashion, LIM College fosters a unique connection between real-world experience and academic study in business principles. Undergraduate students may major in Fashion Merchandising, International Business, Management, Marketing or Visual Merchandising. At the graduate level, LIM College offers an MBA program as well as MPS programs in Fashion Marketing, Fashion Merchandising & Retail Management, Global Fashion Supply Chain Management, and Visual Merchandising.
GENERAL DESCRIPTION
LIM College educates students for success in the global business of fashion and its many related industries. Located in midtown Manhattan - the fashion capital of the world - and devoted exclusively to the study of business and fashion, LIM College fosters a unique connection between real-world experience and academic study in business principles. Undergraduate students may major in Fashion Merchandising, International Business, Management, Marketing or Visual Merchandising. At the graduate level, LIM College offers an MBA program as well as MPS programs in Fashion Marketing, Fashion Merchandising & Retail Management, Global Fashion Supply Chain Management, and Visual Merchandising.
POSITION PURPOSE
The Director of Brand and Content Marketing is a strategic, creative leader who oversees the development and execution of brand and content strategy across LIM College’s marketing and communications channels. Reporting to the Vice President of Marketing and Communications, this role ensures a unified and compelling institutional voice that strengthens the LIM brand, supports enrollment and retention, and builds awareness among external audiences.
The Director is responsible for shaping and managing content strategy across the College’s website, video, photography, print, and digital marketing channels (excluding social media). This includes leading storytelling initiatives that highlight the LIM community, aligning content with institutional priorities, and ensuring quality, consistency, and effectiveness across platforms.
This role also manages vendors, student workers, and internal partners to deliver high-quality, on-brand content. The Director will be both a hands-on creator and a manager, combining vision and strategy with day-to-day execution.
The Director of Brand and Content Marketing is a strategic, creative leader who oversees the development and execution of brand and content strategy across LIM College’s marketing and communications channels. Reporting to the Vice President of Marketing and Communications, this role ensures a unified and compelling institutional voice that strengthens the LIM brand, supports enrollment and retention, and builds awareness among external audiences.
The Director is responsible for shaping and managing content strategy across the College’s website, video, photography, print, and digital marketing channels (excluding social media). This includes leading storytelling initiatives that highlight the LIM community, aligning content with institutional priorities, and ensuring quality, consistency, and effectiveness across platforms.
This role also manages vendors, student workers, and internal partners to deliver high-quality, on-brand content. The Director will be both a hands-on creator and a manager, combining vision and strategy with day-to-day execution.
SALARY RANGE: $90,000 - $100,000/Annually
ESSENTIAL FUNCTIONS AND BASIC DUTIES
Brand & Content Strategy
- With the VP, lead the ongoing refinement of the College’s brand positioning, identity framework,
- audience personas, and key messaging.
- Lead development and execution of College-wide brand and content strategy, ensuring a unified voice and consistent messaging across website, video, photography, print, and digital channels.
- Partner with Admissions, Student Affairs, Academic Affairs, and other stakeholders to identify and tell stories that strengthen recruitment, retention, and institutional reputation.
- Ensure all content aligns with LIM’s brand identity and strategic priorities, with a particular focus on
- enrollment marketing and student success.
- Collaborate with the AVP of Communications to ensure alignment between internal communications, external messaging, and crisis communications.
- Provide brand guidance to faculty and student-facing departments across campus, ensuring that
- marketing efforts align with the College’s strategic goals and messaging.
- Collaborate with the Assistant Director of Enrollment Marketing to ensure social media strategy and execution align with overall brand and content priorities, reinforcing a consistent institutional voice across channels.
Website & Digital Content
- Oversee content creation, optimization, and governance for LIM’s website, ensuring accuracy,
- accessibility, and alignment with SEO best practices.
- Collaborate with external vendors to maintain and evolve the College’s digital presence.
- Monitor content performance and use analytics to inform improvements in messaging and user experience.
- Manage the College’s website chatbot, including content updates, performance monitoring, and
- optimization to enhance user engagement and support prospective student inquiries.
- Oversee and maintain the knowledge base for the College's AI Recruiter, ensuring content accuracy and alignment with institutional messaging to support effective admissions recruitment efforts.
Video & Photography
- Direct and manage external vendors in the conception of, planning, and production of video and
- photography projects that showcase LIM’s people, programs, and outcomes.
- Lead the planning and management of the video and photography budget, ensuring resources are allocated for maximum creative and institutional value.
- Manage LIM’s digital media assets, ensuring organized storage, access, and usage across the
- College.
- Maintain and update the College’s virtual campus tour.
Writing & Editorial Oversight
- Manage the project management process for all writing and print projects across the Marketing team, ensuring workflows are efficient, deadlines are met, and deliverables align with brand standards.
- Develop and edit written content for a wide range of platforms, including the website, print collateral, landing pages, email campaigns, and blog posts.
- Oversee the full lifecycle of print collateral, from managing redesigns with vendors and copyediting, to coordinating with printers, reviewing proofs, and ensuring timely delivery to internal teams or prospective students.
- Partner with Admissions to produce compelling content for prospective students and families.
- Review and approve promotional materials produced by third-party partners to ensure brand consistency and accuracy.
- Ensure the Admissions team is consistently provided with marketing collateral that will support their recruitment and outreach efforts.
- Develop metrics and standards for web and content-related evaluation, report on effectiveness and recommend and implement changes as appropriate.
- Contribute to crisis communications and internal messaging as needed.
Management & Collaboration
- Supervise and mentor student workers and part-time staff engaged in content creation.
- Manage (and act as main point-of-contact for) vendor relationships on identified contracts related to the College’s website and content goals, supporting the College’s brand development and reputation- building activities.
- When applicable, lead the RFP process for the assessment, review and selection of key external vendors such as a brand strategy firm, media agency, research firm, creative vendors, as required.
- Partner with the VP to set annual content priorities and measure outcomes.
- Serve as a key representative on institutional committees related to marketing and communications.
REQUIREMENTS: The person selected will have the following qualifications:
Minimum Required Qualifications:
EDUCATION/CERTIFICATION:
Bachelor’s degree in marketing, communications, journalism, media, or related field.
EXPERIENCE REQUIRED:
6+ years of progressive experience in marketing communications, with expertise in content strategy, digital marketing, and brand management.
SKILLS/ABILITIES:
- Proven track record of managing creative content projects across multiple platforms (video, print, web, photography, digital).
- Strong writing, editing, and storytelling skills.
- Experience managing staff, vendors, and budgets.
- Excellent organizational, interpersonal, and project management skills.
- Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
WORK PERKS
Hybrid Work Schedule (4 days in office per week)
College Closed for Summer Fridays
Tuition Remission or Tuition Exchange
6 Weeks of Paid Holidays
Birthday Day to Celebrate your Birthday
2-4 weeks of vacation based on longevity; 7 sick days annually
Medical, Dental, Vision, Employee Assistance, 401K etc.
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