Director of Brand & Creative Strategy

About LEV Group

LEV Group is a Las Vegas–based hospitality company that owns and operates some of the city’s most popular and unique dining and drinking destinations. Run by a team of entrepreneurs with a passion for food and a commitment to excellence, we create experiences rooted in quality, creativity, authenticity, and community. Our portfolio includes award-winning concepts such as Harlo Steakhouse & Bar, La Strega, The Golden Tiki, Double Zero Pie & Pub, Evel Pie, Fine Company, and Al Solito Posto and Ada’s Food + Wine.

Job Summary

We’re looking for a Director of Brand & Creative Strategy to lead how our brands show up across every touchpoint. This is a unique opportunity to combine marketing strategy with creative leadership, shaping and scaling some of Las Vegas’s most exciting hospitality brands.

The Role:

• Define and evolve the look, feel, and voice of our restaurant concepts.
• Lead creative direction across design, content, photography, video, packaging, menus, and digital assets.
• Guide organic social, PR, partnerships, and guest engagement strategies.
• Oversee our digital footprint and ecosystem, ensuring websites, SEO, and online listings drive visibility and traffic.
• Develop and execute campaigns for openings, menu rollouts, seasonal moments, and cultural events.
• Lead and mentor a small but growing team of brand marketers, creatives and outside agencies.
• Manage marketing budgets and resources to maximize impact.

Qualifications:

• 5+ years in brand, creative, or marketing leadership (hospitality, lifestyle, or CPG experience preferred).
• Proven ability to shape distinctive brands and deliver standout creative work.
• Hands-on leader who thrives in an entrepreneurial, fast-paced environment.
• Strong grasp of marketing fundamentals with an eye for design, storytelling, and digital best practices.
• Experience in SEO, website management, and building integrated digital ecosystems.
• Passion for food, beverage, and hospitality.

Essential Job Functions:

Brand Leadership & Strategy

• Define and evolve the look, feel, and tone of voice across our restaurant portfolio.
• Develop clear brand guardrails and ensure consistency across all guest-facing touchpoints: in-store, digital, partnerships, PR, and activations.
• Track cultural and hospitality trends, bringing fresh and innovative ideas to market positioning.

Creative Direction

• Lead our in-house creative team (design, content, photography/video) and manage outside freelancers/agencies as needed.
• Concept and direct creative assets spanning menus, packaging, signage, photography, digital, social, and experiential campaigns.
• Provide the final “brand pass” across campaigns and content, ensuring quality and alignment with brand vision.

Marketing & Communications

• Oversee strategy and execution across organic social, partnerships, PR/comms, and guest engagement.
• Guide social content planning and storytelling across Instagram, TikTok, and emerging platforms.
• Set annual PR goals and manage agency partners to maximize awareness and press coverage.
• Identify and execute creative collaborations with brands, creators, and community partners.
• Ensure messaging across customer experience channels (email, social, on-premise touchpoints) reflects the brand voice.

Campaign Development & Execution

• Lead creative strategy for new restaurant launches, menu rollouts, seasonal campaigns, and major events.
• Partner with Operations, Culinary, and Beverage teams to translate innovation into compelling guest-facing narratives.
• Develop a 12-month content and campaign roadmap tied to business priorities.
• Leadership & Team Development
• Lead, mentor, and inspire a small but growing team of brand marketers and creatives.
• Build scalable systems, AI-enabled workflows, and creative processes to boost output and quality.
• Foster a culture of collaboration, creativity, and accountability.

Budget & Resource Ownership

Manage brand and creative budgets, ensuring resources are allocated effectively to drive both brand equity and revenue growth.

What Success Looks Like

• Distinctive restaurant brands with strong, recognizable positioning in local and national markets.
• A cohesive visual identity and storytelling framework applied consistently across all channels.
• Engaging campaigns that drive trial, loyalty, and cultural relevance.
• A clear, reliable content roadmap that supports growth in sales, events, and partnerships.
• A motivated and high-performing brand and creative team delivering at a high standard.

Physical Requirements:

• Prolonged periods of sitting
• Prolonged periods of typing
• Clarity of vision at approximately 20 inches or less (i.e. working with small objects or reading small print), including use of computers
• Ability to lift up to 20 pounds at times and if more than 50lbs with assistance
• Must be able to travel

At LEV Group, you’ll have the chance to build and scale hospitality brands from the ground up, working alongside a passionate leadership team. If you want to help create experiences that people remember, we’d love to hear from you.

The LEV Restaurant Group was founded in 2002 as a vehicle to inspire, create, develop and operate world class experiences for food & beverage concepts in the Restaurant Industry. We are excited to collaborate and invest in entrepreneurial spirited professionals to create authentic, immersive drinking and dining experiences. We partner with chefs, service leaders, and brand ambassadors and provide all the support necessary to ensure brand development success. Based in Las Vegas, LEV Restaurant Group oversees 800 employees and 40+ multi-state locations.

Our CORE Focus and Values are to celebrate Dedication, Passion, Growth and Creativity while being Collaborative.

WE ARE AN EQUAL OPPORTUNITY EMPLOYER

At LEV Restaurant Group, we do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

If you need assistance or an accommodation due to a disability, please contact us at 702-566-7210.

https://www.levrg.com