Director of Brand Management

At Realberry, we do real estate differently. As a diversified real estate investment, development, and management firm, we have the unique advantage of expertise in development, management, and operations, allowing us to cultivate truly transformative mixed-use, residential, commercial, and hospitality projects.

Our team blends entrepreneurial thinking with disciplined, fast-paced execution. Here, ideas flow freely, collaboration is essential, and adaptability is key. We embrace challenges, step in where needed, and think beyond job titles to shape what's next.

Guided by our values (respect, integrity, perseverance, and legacy), we strive to reimagine real estate investing through long-term value creation, delivering thoughtful returns across the real estate cycle while building connected communities that endure. To date, Realberry has planned and developed over 6,000 acres of master-planned communities and 13 million square feet of mixed-use, industrial, residential, multifamily, hospitality and office properties.

If you're driven by true and lasting community impact, thoughtful execution, and innovation, this is where you'll thrive.

Position Summary:

The Director of Brand Management is a senior leader responsible for defining, documenting, and enforcing brand standards across Realberry's urban Denver assets: Dairy Block and Union Station. This individual serves as the guardian of both brands, ensuring that every guest touchpoint, tenant communication, marketing asset, and physical environment reflects a consistent, elevated identity. The ideal candidate is an experienced brand strategist who combines creative vision with operational discipline and thrives in a collaborative, entrepreneurial environment.

Key Responsibilities:

1. Brand Standards Development

Author comprehensive brand standards guidelines for both Dairy Block and Union Station covering visual identity, voice and tone, messaging architecture, signage, wayfinding, digital presence, and experiential standards. Establish and maintain brand playbooks that enable consistent execution across all touchpoints, including retail, hospitality, events, leasing, and community programming. Regularly review and update brand standards to reflect market evolution, asset improvements, and strategic direction. Provide guidance, recommendations and approval for qualifying leads for any public facing events hosted at either property. Collaborate daily with the Property Management and Operations teams to ensure events are seamlessly integrated into the property's physical environment.

2. Brand Governance and Enforcement

Serve as the final arbiter of brand compliance across all internal and external stakeholders, including tenants, partners, vendors, and agency partners. Develop and implement brand review and approval processes to ensure standards are met prior to public-facing execution. Conduct regular audits of physical, digital, and experiential brand expressions across both assets and deliver actionable findings to leadership. Build and manage a cross-functional brand governance committee to drive accountability at all levels. Maintain an evolving list of non-compliant or substandard property and tenant signage, and prioritize a plan to track, redesign, implement, and replace all items as needed.

3. Stakeholder and Tenant Engagement

Partner with tenants at Dairy Block and Union Station to align their individual brand expressions with the overarching asset identity, providing guidance, training, and resources. Collaborate with leasing and property management teams to integrate brand standards into tenant onboarding processes and lease agreements where applicable. Act as a brand ambassador in all external-facing relationships, including media, community organizations, and event partners. Oversee the tenant onboarding brand experience, including design reviews, brand compliance walkthroughs, and coordination with leasing and construction teams. Partner with tenants to guide storefront design, signage, and merchandising, ensuring alignment with brand standards while supporting tenant success. Respond promptly and in full accordance with the landlord's rules and regulations as outlined in the lease, ensuring all notifications and communications are handled immediately and with the highest level of professionalism.

4. Marketing and Creative Alignment

Oversee the creative direction of marketing materials, campaigns, social media, and event programming to ensure alignment with each asset's brand positioning. Lead and/or manage agency and creative vendor relationships, providing clear brand briefs and approving deliverables. Partner with Realberry's corporate marketing team to ensure asset-level brand strategies complement and reinforce the enterprise brand. Guide storytelling and positioning efforts that highlight the project's unique character, community impact, and tenant mix. Build strong relationships with city officials, community partners, and neighborhood organizations to support brand aligned initiatives and public realm improvements.

5. Intercompany Relations

Maintain and strengthen collaborative relationships across Realberry departments, including development, operations, asset management, and investor relations. Present brand strategy, performance, and standards updates to the Executive Committee and asset ownership groups.

• Bachelor's degree in Marketing, Communications, Brand Management, or a related field required; Master's degree preferred
• Minimum of 8-10 years of progressive experience in brand management, with demonstrated success leading brand identity initiatives for multi-tenant, mixed-use, hospitality, or placemaking environments
• Proven track record of authoring and implementing brand standards that have been successfully adopted across complex organizations or assets
• Exceptional written and verbal communication skills, with the ability to craft compelling brand narratives and inspire alignment across diverse stakeholders
• Strong creative eye balanced with a disciplined, process-oriented approach to governance and enforcement
• Experience managing agency relationships, creative teams, and cross-functional internal partners
• Proficiency in brand management tools, Adobe Creative Suite, and Microsoft Office; familiarity with content management and digital asset management platforms preferred
• Deep appreciation for urban placemaking, experiential real estate, and community-driven brand building

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee is occasionally exposed to outside weather conditions and maybe required to lift up to 35lbs.

Benefits:

Realberry offers a competitive benefits package for full-time Associates, including medical, dental, vision, life insurance, short-term disability, long-term disability, 401(k), and an employee assistance plan. Additionally, we offer a generous paid time off plan. Realberry operates on a 4-day in-office / 1-day remote hybrid schedule.

This job description is intended to provide a general overview of the position. It is not designed to be a comprehensive nor detailed description of all the responsibilities and accountability of the role. As an agile company, our positions can and do change based on the business need of the organization.

If you are a recruiter or placement agency, please do not submit resumes to any person or email address at Realberry. Realberry is not liable for and will not pay placement fees for candidates submitted by any agency other than its approved recruitment partners. Realberry is not currently seeking any new recruitment partnerships. Furthermore, any resumes sent to us without an agreement in place will be considered your company’s gift to Realberry and may be forwarded to our recruiters for their attention.

Realberry is committed to the principle of equal employment opportunity for all associates. All employment decisions at Realberry are based on business needs, job requirements and individual qualifications. All applicants will be considered for employment without attention to age, race, color, sex, sexual orientation, gender identity, national origin, veteran or disability status.