Director of Business Development & Marketing

Director of Business Development & Marketing

• Compensation: $130,000 - $150,000 (based on experience)

• Employment Type: Full-Time, Exempt

• Hartford County, Connecticut

Position Summary

A leading applied technology organization focused on advanced manufacturing and innovation is seeking a Director of Business Development & Marketing to lead strategy, execution, and performance across business development, marketing, and communications functions.

This role partners with executive leadership to drive growth through strategic partnerships, customer engagement, marketing initiatives, and revenue-generating activities. The position is responsible for leading a high-performing team, developing market strategies, and expanding relationships across industry, government, and commercial sectors.

Key Responsibilities

Leadership & Strategy

• Develop and execute integrated business development and marketing strategies

• Establish KPIs, forecasts, and performance metrics aligned with organizational goals

• Lead, coach, and develop business development and marketing teams

• Foster a collaborative, accountable, and high-performance team culture

• Support hiring, onboarding, and development of team members

• Influence cross-functional teams and align initiatives across departments

Business Development

• Identify and pursue new business opportunities, partnerships, and funding sources

• Build and manage a pipeline of prospective clients and strategic partners

• Develop long-term relationships across industry, government, and partner organizations

• Utilize CRM systems to track pipeline activity, forecasting, and customer engagement

• Represent the organization at industry events, conferences, and networking opportunities

• Develop strategies to expand partnerships and revenue streams

Marketing & Communications

• Lead development and execution of multi-channel marketing campaigns

• Oversee digital marketing strategies (SEO, email marketing, digital advertising)

• Manage content development including case studies, campaigns, and technical messaging

• Monitor and optimize performance across communication channels

• Provide strategic direction for brand positioning, messaging, and outreach

• Oversee social media strategy and audience engagement

• Establish crisis communication workflows and messaging strategies

Additional Responsibilities

• Ensure compliance with organizational policies and procedures

• Perform additional duties as assigned

Education

• Bachelor’s degree in Business, Marketing, Engineering, Technology, or related field

Required Qualifications

• 7–12 years of experience in business development, sales, or marketing

• Proven success in driving revenue growth, partnerships, and customer engagement

• Experience working in a technical, manufacturing, or technology-driven environment

• Demonstrated leadership experience managing and developing teams

• Strong executive presence and communication skills

• Experience working cross-functionally and influencing senior leadership

• Ability to translate business objectives into actionable strategies

• Experience managing multiple priorities in a fast-paced environment

• Proficiency with CRM platforms (Salesforce or similar)

• Willingness to travel as needed

• U.S. citizenship required to meet regulatory compliance requirements

Preferred Qualifications

• Experience in digital marketing tools and platforms (SEO, automation, analytics)

• Familiarity with web design or marketing technologies

• Experience working with government, defense, or regulated industries

• Established relationships within manufacturing or industrial sectors

Work Environment

This is a full-time role in a professional office environment with regular collaboration across teams and external stakeholders. Travel is required for meetings, events, and partnership development.

Equal Opportunity Statement

This employer is committed to providing equal employment opportunities to all qualified applicants without regard to protected characteristics under applicable law.