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Director of Commercial Strategy & Marketing (welo)
Notre culture vous élève - il n'y a pas d'ego sur le chemin. Notre objectif commun? Nous voulons tous gagner pour nos clients. Nous visons à être toujours évolutifs, dynamiques et ambitieux. Nous croyons au pouvoir des connexions authentiques. Chaque employé fait partie de ce qui nous rend uniques sur le marché: agiles et dévoués.
Time Type:
RégulierJob Description :
At welo, we are on a mission to build the new generation of digital telco in the US. We’re building a brand that’s singular, magnetic, and unapologetically honest. Using smart technologies and putting customers in the center of everything we do, our ambition is to redefine the new standard in telco for the new generation of consumers. welo has recently launched - and this role will help define what comes next.
The Role
We’re looking for a Director of Commercial Strategy & Marketing (Internally known as Product Owner, Commercial Strategy) - a marketing generalist, an all in one builder, strategist, and operator. You will own & oversee the growth agenda end-to-end: Growth strategies, positioning, performance marketing, media, email, digital, brand narrative, social &influencer, pricing, customer experience & journeys, and channels. A genuine individual that loves connecting the dots, uses marketing technology and AI to work faster and smarter. One that is connected to the modern marketing ways and has experience building online brands. This role is to build the machine while driving it at full speed.
We are small and ambitious. If you thrive in start-up mode, love accountability, experimentation, and want to build a category-challenging brand from the ground up, this role is for you.
At welo, we work in agile : Is a natural lateral leader who can bring teams together around a shared vision without direct authority. You will lead a squad of 8-10 squad members.
What you'll own
What you'll own
- Define the U.S .commercial growth strategy and build a scalable growth engine
- Evolve our ambitious subscriber growth, revenue targets,optimize CAC/LTV, scale growth channel and prioritize investment
- Experiment and unlock new acquisition levers (digital, partnerships, referrals, community IRL, emails, content, social media, affiliate)
- Strengthen & orchestrate Go-to-market strategies internally and with agencies
- Champion customer satisfaction as a growth driver: Optimize customer journey to improve conversion rate, onboarding and eliminate friction points
- Define the north-star digital experience from discovery to support
- Strengthen welo’s value proposition and differentiation continuously
- Oversee the creation of a distinctive brand narrative, positioning, consistency across touchpoint and build brand awareness
- Lead a social-first marketing approach : oversee the development of content strategies & Leverage creators, communities, partnerships and emerging platforms
- Build referral and advocacy programs that scale organically
- Leverage the power of Public Relations and be our Spokesperson in the US for welo
- Act as a growth locomotive across the organization and influence welo priorities with shared services
- Lead and develop a multidisciplinary squad of ~8 experts
- Build a high-performance, ownership-driven, experimentation and growth mindset culture
- Own marketing investment allocation and ROI
- Establish clear KPIs, dashboards
WE’RE LOOKING FOR SOMEONE WHO:
- Roll Up Your Sleeves Leader: You love the high-level strategy, but you aren't afraid to dive into the tactical weeds to unlock growth. You embrace the "start-up vibe"
- Strategic thinking and business acumen
- Deep understanding of modern acquisition funnels and lifecycle marketing
- Strong analytical mindset (CAC, LTV, attribution, experimentation)
- Brand building skills with measurable impact
- Passion about customer experience and Customer-centric thinking across the full journey
- Comfort with marketing technology stacks and data tools
- Familiarity with how AI is transforming marketing workflows
- Excellent communication and storytelling skills
- Strong understanding of digital demand channels (Paid Search, SEO, Affiliate, Display, Email/CRM) and how channel performance, attribution, and funnel dynamics impact revenue
- Comfortable operating in a fast-paced, evolving environment
WORK EXPERIENCE
- Bachelor's or masters degree in communication/marketing or other related field.
- 10-15+ years in marketing, growth, or commercial leadership roles
- Proven track record scaling a digital-first brand or business
- Strong experience in growth marketing, digital and brand
- Experience in telecom, connectivity, subscription, or adjacent industries strongly preferred
- Experience launching or scaling in the U.S. market
- Experience managing multidisciplinary teams
Location :
Columbus, OHCompany :
Cogeco Communications Inc.
Chez Cogeco, nous savons que des origines, des points de vue et des croyances différentes peuvent apporter une valeur inestimable à notre entreprise. Cette diversité renforce notre capacité à imaginer, à innover et à nous développer en tant qu'entreprise. Nous nous engageons donc à faire tout ce qui est en notre pouvoir pour créer un milieu d'appartenance plus diversifié et inclusif.
En créant une culture où tous nos collègues peuvent donner le meilleur d'eux-mêmes au travail, nous faisons notre part pour construire un lieu de travail et un monde plus équitables. Du développement professionnel à la sécurité personnelle, Cogeco s'efforce constamment de créer un environnement qui accueille et enrichit tout le monde. Nous faisons de la santé et du bien-être de nos collègues l'une de nos plus grandes priorités, car nous savons que des employés engagés et appréciés sont synonymes d'une meilleure expérience globale pour nos clients.
En créant une culture où tous nos collègues peuvent donner le meilleur d'eux-mêmes au travail, nous faisons notre part pour construire un lieu de travail et un monde plus équitables. Du développement professionnel à la sécurité personnelle, Cogeco s'efforce constamment de créer un environnement qui accueille et enrichit tout le monde. Nous faisons de la santé et du bien-être de nos collègues l'une de nos plus grandes priorités, car nous savons que des employés engagés et appréciés sont synonymes d'une meilleure expérience globale pour nos clients.
Si vous avez besoin de mesures d'adaptation, quelles qu’elles soient, en ce qui concerne notre processus de recrutement, veuillez nous contacter en toute confidentialité à
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