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Director of Communications for Museums and Creative Practice
Position Type
Staff
Position Eclass
EP - EHRA 12 mo leave earning
University Information
Located in North Carolina’s third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200 areas of graduate study. UNCG continues to be recognized nationally for academic excellence, access, and affordability. UNCG is ranked No. 1 most affordable institution in North Carolina for net cost by the N.Y. Times and No. 1 in North Carolina for social mobility by The Wall Street Journal — helping first-generation and lower-income students find paths to prosperity. Designated an Innovation and Economic Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a portfolio of more than $67M in research and creative activity. The University’s 2,600 staff help create an annual economic impact for the Piedmont Triad region in excess of $1B.
Primary Purpose of the Organizational Unit
University Advancement elevates UNCG’s reputation, advances institutional strategy, and fosters community pride through integrated communications aligned with its public mission as a student-centered research university. The department develops and executes strategic communications and marketing initiatives that enhance visibility, engage key audiences, and convey the University’s distinctive value. Working across schools, colleges, and administrative units, University Communications manages media relations, marketing campaigns, content strategy, branding, digital engagement, sponsorships, and crisis communications.
Museums and Creative Practice at UNC Greensboro advances the University’s mission by integrating the study of art and museums, transdisciplinary creativity, research, and community engagement across campus and the region. The portfolio includes the Weatherspoon Art Museum and the Jeanne Tannenbaum Center for Creative Practice. Together, these units serve as UNCG’s hub for experiential learning, creative research, public programming, and cultural engagement.
As part of University Communications, the director of communications for museums and creative practice plays a critical role in elevating the visibility, reputation, and impact of Museums and Creative Practice, ensuring clear, strategic, and coordinated messaging about the Weatherspoon, the Center for Creative Practice, and their missions, programs, exhibitions, research initiatives, student engagement, and partnerships across UNCG, the broader community, and nationally.
Position Summary
The director of communications for museums and creative practice develops and implements a comprehensive communications and marketing strategy for the Weatherspoon Art Museum and the Jeanne Tannenbaum Center for Creative Practice. Reporting directly to the senior director of communications in University Communications and working closely with the associate vice chancellor for museums and creative practice, the director of communications ensures consistent brand identity, cohesive storytelling, and strategic outreach across diverse platforms and audiences—including students, faculty, staff, donors, alumni, artists, community partners, and national peers.
The position manages media relations, oversees digital and print content, coordinates communications for exhibitions and programs, leads marketing and promotional campaigns, and ensures that messaging across all units aligns with UNCG’s strategic priorities. The director of communications supervises student and/or intern communications staff and collaborates closely with designers, photographers, and other staff in University Communications.
This role is central to shaping the public understanding of UNCG’s leadership in arts, creativity, and interdisciplinary practice.
Minimum Qualifications
- Bachelor’s degree in communications, marketing, journalism, public relations, digital media, art history, arts administration, or related field.
- Five years of progressively responsible experience in communications, preferably in museums, higher education, arts, design, or cultural organizations.
- Demonstrated excellence in writing, editing, and translating complex artistic or academic content for diverse audiences.
- Experience with media relations, digital strategy, content management systems, and social media.
- Proficiency in project management and the ability to balance multiple priorities and deadlines.
- Strong interpersonal and collaborative skills, with the ability to work across departments and with external partners.
- Experience working with designers, photographers, and/or creative vendors.
Additional Required Certifications, Licensures, and Certificates
Preferred Qualifications
- Master’s degree in communications, arts administration, museum studies, journalism, marketing, public affairs, or related field.
- Experience promoting arts, museums, creative technologies, research, or interdisciplinary academic initiatives.
- Proficiency with Adobe Creative Suite, web analytics tools, email campaign platforms, and/or CRM systems.
- Experience supervising students, interns, or communications staff.
- Experience working with virtual production, digital storytelling, or creative technology environments is a plus but not required.
Special Instructions to Applicants
Recruitment Range
Commensurate with experience
Org #-Department
University Communications - 33901
Job Open Date
02/27/2026
For Best Consideration Date
Job Close Date
Open Until Filled
No
FTE
1.000
Type of Appointment
Permanent
If time-limited, please specify end date for appointment.
Number of Months per Year
12
FLSA
Exempt
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