Director of Content & Creative Strategy

UnlimitedIRL builds premium live streaming systems and production workflows for the biggest creators, brands, and live events. The work is high-visibility and fast-moving, so we value strong taste, clean execution, and people who can take ownership and ship consistently. This role is a great fit for someone who genuinely enjoys IRL Twitch streaming and understands the culture, pacing, and what makes live content perform.

We’re looking for a full-time Director of Content & Creative Strategy to own our content output across social media, marketing, and creative strategy for both internal and client projects. This role is for someone who can ideate, shoot, edit, write, design, and ship - then jump on a client call and pitch the vision with confidence.

Responsibilities

Social Content (Primary)

• Create short-form content that feels native on:
• Instagram Reels, TikTok, YouTube Shorts, X, LinkedIn
• Film and edit content regularly (iPhone + pro camera depending on project)
• Turn product drops, behind-the-scenes, and real client moments into high-performing posts
• Build weekly content calendars and execute fast
• Write clean captions that fit the brand voice
• Keep a pulse on trends, creators, edits, formats, and platform shifts

Creative Strategy + Client Ideation (Core Responsibility)

• Lead creative ideation for UnlimitedIRL marketing and client projects (social concepts, stream segments, promos, announcements)
• Join client calls and contribute as a client-facing creative partner (brainstorms, pitches, revisions, run-of-show ideas)
• Turn rough ideas into clear creative direction: hooks, talking points, shot lists, formats, and post concepts
• Create lightweight creative briefs for internal execution and subcontractors when needed
• Help define the “look + feel” of campaigns so everything stays premium, consistent, and on-brand
• Build repeatable content frameworks we can reuse across creators, events, and product launches (not one-offs every time)

Email Campaigns (Major Secondary)

• Own email marketing execution end-to-end:
• campaign planning, copy, design, segmentation, performance tracking
• Create reusable templates + a lightweight brand system for emails

Design + “Vibe Coding” (Support Marketing Execution)

• Build clean layouts in Figma:
• simple landing pages
• promo graphics
• product one-pagers
• event assets
• Use Cursor to build proof of concepts or fix bugs in internal tools and for clients
• Take an idea and turn it into a finished marketing asset without needing a giant team (you will have access to funds for hiring subcontractors where useful)

Qualifications (Must Have)

• 3–7+ years of experience in content, social media, or creative marketing roles
• Proven track record running brand social accounts and producing high-performing short-form content
• Experience supporting campaigns for clients or partnerships (creative ideation, pitching, deliverables, revisions)

Education

• Bachelor’s degree (Marketing, Communications, Film/Media, Design, or related field)
• Not required if you have an exceptional portfolio and relevant experience (please directly address this point in a cover letter)

Portfolio Required

• Must include examples of:
• short-form edits
• social posts/campaigns
• email campaigns (screenshots or live links)
• design work (Figma or equivalent)
• Strong short-form editing skills (fast + clean)
• Strong taste: composition, pacing, typography, color, “what looks expensive”
• Comfortable shooting content (iPhone + camera)
• Able to create content quickly without sacrificing quality
• Email campaign experience (Klaviyo / HubSpot / Mailchimp or similar)
• Solid copywriting ability (social + email)
• Experience with Figma, Premiere,
• Organized and reliable: can run content output consistently

Pay: $80,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Work Location: In person