Director of Content Strategy

Key Responsibilities

Content Strategy & Editorial Leadership

• Develop and implement a comprehensive content strategy aligned with institutional priorities, brand positioning, and enrollment objectives.
• Lead the editorial vision and storytelling approach across institutional channels, ensuring consistency in voice, tone, and messaging.
• Identify and prioritize high-impact stories that demonstrate the distinctive strengths of Allegheny’s academic programs, student experiences, and outcomes.
• Create and maintain a centralized institutional editorial calendar across web, social media, video, and other digital platforms.

Enrollment Marketing Support

• Serve as the primary content partner for the enrollment marketing team, developing compelling narratives and campaigns that attract prospective students.
• Collaborate with admissions and enrollment leaders to produce purposeful content that supports recruitment priorities at each stage of the prospective student journey.
• Use audience insights and performance analytics to refine targeted messaging and content strategies that improve engagement and conversion.

Digital Content Execution

• Adapt and distribute content across digital channels including the College website and social media platforms in alignment with the overall digital strategy.
• Write and direct copy for landing pages, social media, and other digital content touchpoints.
• Apply SEO best practices in content creation and editing, ensuring discoverability without compromising voice or quality.
• Collaborate with web and digital staff to ensure content is optimized for user experience, accessibility, and platform performance.
• Provides oversight and inspection of safety equipment including but not limited to automated external defibrillators, first aid kits, fire extinguishers, and manual door tools (extraction and securing).
• Coordinate annual fire safety inspections with the local fire department, including self pre-safety inspections, by coordinating schedules, provide oversight and access to all campus locations; Ensure college and city fire regulations are met.

Content Performance & Innovation

• Monitor analytics and performance metrics across channels to assess content effectiveness, identify opportunities, and guide continuous improvement.
• Stay at the forefront of industry trends, utilizing innovative storytelling techniques and emerging platforms to amplify the College’s impact.
• Use audience insights and performance data to refine messaging, optimize content strategies, and improve engagement and conversion in partnership with the Enrollment Marketing team.
• Explore new content formats and distribution strategies that expand the College’s reach and deepen audience engagement.

Experience and Qualifications

• Bachelor’s degree required; Master’s degree preferred. Communications, marketing, journalism, or a related field
• 4-7 years of related professional experience required; 7-10 years preferredEn

Required Knowledge

• Experience in higher education marketing or communications preferred
• Demonstrated familiarity with enrollment marketing strategies and prospective student communications.
• Familiarity with the recruitment funnel, including the specific messaging needs for the inquiry, applicant, and admitted student stages.

Required Skills

• Exceptional writing, editing, and storytelling skills
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Demonstrated experience leading content teams and managing multi-channel editorial strategies preferred

Required Abilities

• Ability to define a high-level editorial vision and distill complex institutional goals into compelling brand narratives.
• Proficiency in tailoring content to diverse stakeholders.
• Proven experience mentoring teams and managing project timelines.
• Ability to use audience insights and performance metrics to continuously refine and optimize messaging.
Ability to partner effectively with various stakeholders to ensure brand alignment.

Compensation

Expected starting salary : $70,000.00 full time, exempt