DIRECTOR OF DEMAND & LEAD GENERATION

Job Objective

The Director of Demand & Lead Generation will lead Sportsdigita’s marketing engine to fuel rapid growth from $10M to $50M ARR. This role is accountable for designing and executing scalable, multi-channel demand generation strategies that consistently deliver qualified pipeline and accelerate revenue growth. The Director will own the lead generation function while also managing and developing the marketing team, ensuring strong cross-functional alignment with Sales, Customer Success, and Product.

Key Responsibilities

• Pipeline Growth: Build and execute a demand generation strategy that consistently delivers marketing-sourced pipeline to support ARR growth from $10M to $50M.
• Campaign Leadership: Design and manage integrated, multi-channel campaigns across paid media, SEO/SEM, social (paid, influencer, and organic), email, webinars, content syndication, events, and ABM to drive leads and opportunities.
• Marketing Cadence: Establish a clear marketing rhythm - quarterly plans, monthly campaigns, weekly performance reviews - to keep the team aligned, accountable, and results-driven.
• Team Leadership: Lead, mentor, and scale a high-performing demand generation and marketing operations team. Ensure best practices are in place for campaign execution, lead scoring, and funnel management.
• Sales Alignment: Partner closely with Sales leadership to align on ICP, messaging, lead qualification, and pipeline goals. Maintain closed-loop reporting to measure lead-to-revenue conversion.
• Analytics & Forecasting: Own demand gen KPIs (MQLs, SQLs, opportunities, pipeline). Provide reporting and forecasting to the executive team, backed by data-driven insights and ROI analysis.
• Systems & Operations: Optimize marketing automation, CRM integrations (HubSpot/Salesforce), and lead nurturing workflows to maximize funnel efficiency.
• ABM & Vertical Strategy: Develop verticalized campaigns and ABM programs to penetrate new markets and expand within existing accounts.
• Channel Marketing: Manage communications such as newsletters, webinars, product announcements, and partner enablement programs.
  

Requirements

• 8–12+ years of B2B SaaS demand generation experience with a proven track record of delivering measurable pipeline and revenue impact.
• Demonstrated ability to scale marketing programs in a growth-stage SaaS company, ideally helping drive ARR from $10M+ toward $50M+.
• Expertise in inbound and outbound marketing tactics including SEO, paid media, email, ABM, and events.
• Deep knowledge of marketing automation, CRM, and analytics tools (HubSpot, Marketo, Salesforce, Google Analytics, etc.).
• Strong leadership experience managing and scaling marketing teams.
• Analytical and data-driven; skilled at forecasting and optimizing spend to maximize ROI.
• Excellent collaboration and communication skills, with experience working closely with Sales to align goals and processes.

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