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Director of Digital Content (Hybrid)
WHO YOU ARE
You're someone who people can rely on, and you're always there when they need a helping hand. You're looking for a new position where you can make a difference in your life, the lives of others, and the world. In return, you seek an organization that appreciates your individuality and supports you as a member of a diverse and talented team.
WHO WE ARE
Habitat for Humanity of Greater Los Angeles has been an active affiliate of Habitat for Humanity International for more than 30 years. By building and preserving affordable housing through new construction, renovations, and home repairs, Habitat LA is transforming communities throughout Los Angeles County. Through access to affordable loans, housing counseling, down-payment assistance, skilled construction training, financial education, and volunteer opportunities the organization has strengthened families, helped stabilize communities, and fostered economic vitality in the region. On average, the affiliate builds and renovates 100 homes in the Los Angeles region each year, ranking it among the largest affiliates nationwide.
GENERAL DESCRIPTION
Habitat for Humanity of Greater Los Angeles is seeking a strategic and creative Director of Digital Content to lead the organization’s digital storytelling, community engagement, and multi-platform social media growth.
This leadership role is responsible for developing and executing organic and paid social media strategies that elevate Habitat LA’s mission, support program awareness and fundraising, and build strong relationships with volunteers, donors, residents, and partners across Greater Los Angeles.
SUMMARY OF ESSENTIAL FUNCTIONS
**THIS IS A HYBRID WORKING POSITION**
- Lead strategy and execution across Instagram, Facebook, LinkedIn, X, YouTube, and Neighbors (Ring)
- Build and manage content calendars in Sprout Social
- Create and publish social media posts including engaging copywriting, optimization, and performance tracking
- Manage YouTube publishing strategy and scheduling
- Develop and execute social campaigns supporting affordable homeownership programs, volunteer engagement, disaster response initiatives (ReBUILD LA), advocacy and community awareness, and ReStore promotions
- Partner with internal teams to align messaging and campaign goals
Team Leadership & Production Oversight
- Supervise social media team members, volunteers, freelancers, and content creators
- Lead production planning for major events and initiatives
- Provide creative direction, feedback, and approvals on content deliverables
- Facilitate weekly meetings, manage workload prioritization, and assign performance-driven fiscal year goals
- Create and optimize paid social media campaigns across multiple ad accounts
- Manage campaign budgets, targeting strategies, and performance reporting
- Collaborate with program teams to drive email acquisition and conversions
- Support influencer collaborations, social media partnerships, and outreach
- Guide community engagement strategies and audience growth initiatives
- Lead weekly and monthly reporting on social performance, campaign impact, and growth trends
- Provide insights and recommendations to leadership and program teams
SUMMARY OF JOB QUALIFICATIONS
- Must be able to successfully pass a drug test, background check, and a driving record check
- 8+ years of experience in social media marketing or digital communications
- Experience managing multi-platform social media strategies
- Demonstrated leadership experience supervising staff or contractors
- Strong storytelling, copywriting, and campaign development skills
- Experience with Sprout Social or similar tools
- Familiarity with paid social media platforms and performance reporting
- Passion for community impact and nonprofit mission work
- Availability to work nights and weekends as needed
COMPENSATION
Pay Range: $80,000 - $105,000
Exact offers will be determined based on job-related knowledge, skills, and experience. They range from entry to mid-level.
From versatile health perks to new career opportunities, check us out at: www.habitatla.org to learn more about our organization and the great work we do!
Habitat for Humanity is an Equal Opportunity Employer. We strongly encourage individuals from diverse backgrounds, including low-income communities, veterans, and formerly incarcerated individuals, to apply. We are committed to creating an inclusive work environment where all qualified candidates are considered, and we value the unique perspectives and experiences that each individual brings.
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