Director of E-Commerce

Lenexa, United States

Director of E-Commerce

SmarterPaw, LLC — parent company of Meowijuana®, Doggijuana®, and Kitty Ka-Zoom®

Location: Lenexa, Kansas (on-site, M–F)

Our Mission

At SmarterPaw, we live to enhance the joy of being a loving pet parent—through crafting Naturally Smart, Creative, and Engaging Toys and Treats for pet parents and the pets they unconditionally love.

We’re growing fast, winning awards, and capturing the hearts of pet parents everywhere. For six years running, we’ve been recognized on the Inc. 5000 list of the fastest-growing privately held companies in America. Now, we’re seeking a Director of E-Commerce to accelerate our next stage of growth.

The Role

The Director of E-Commerce will be the architect and driver of our digital commerce strategy across DTC and marketplaces. This is a high-ownership, high-visibility role reporting directly to the CEO, responsible for revenue, profitability, and brand-building in a multi-channel environment.

You’ll balance strategic leadership (roadmap, forecasting, partner management) with hands-on execution (merchandising, site experience, analytics). This role is built for a digital leader who thrives in a fast-paced, entrepreneurial culture and loves both pets and performance.

What You’ll Do:

Channel Growth & Ownership

Own the P&L for all digital commerce channels (Shopify DTC, Amazon, Chewy, Faire, and future platforms).
Lead Amazon and Chewy business strategy, working closely with agency partners to scale sales, ads, DSP, and content.
Grow Shopify DTC sites (Meowijuana.com and Doggijuana.com), driving CVR, AOV, and repeat purchase.
Expand wholesale/B2B digital experience to unlock new revenue streams.

Site Experience & Conversion

Oversee site merchandising, content, navigation, and homepage refreshes.
Lead CRO/A/B testing programs: design, execute, and scale learnings.
Implement lifecycle marketing: email, SMS, loyalty, and subscriptions.
Drive SEO strategy (technical + content) to increase organic traffic.

Operations & Excellence

Ensure accurate online inventory and on-time execution of product launches.
Manage PDP accuracy and brand-enhancing content: titles, images, video, A+ pages.
Partner cross-functionally (Product, Ops, Creative) to ensure flawless execution.

Analytics, Marketing & Leadership

Set and track digital KPIs/OKRs: revenue growth, conversion, LTV, CAC, contribution margin.
Partner with performance marketing (paid social, search, retail media) to align growth with efficiency.
Deploy tools and processes to improve visibility and decision-making (GA4, attribution, dashboards).
Build, lead, and mentor a small but mighty team, and manage outside agencies.

What Success Looks Like (12 Months)

Revenue Growth: Double-digit increases across DTC and marketplaces.
Conversion Lift: Meaningful CVR and AOV gains driven by CRO and UX improvements.
Profitability: Clear CAC/LTV guardrails, improved ROAS, and higher contribution margin.
Customer Retention: Increased repeat purchase rate and lifecycle marketing impact.
Operational Excellence: 98%+ catalog accuracy, zero critical launch defects.

What You Bring

7+ years in e-commerce leadership (DTC + marketplaces) with a strong record of P&L ownership.
Deep Shopify expertise; experience with Amazon Seller/Vendor Central, Chewy, and B2B digital platforms.
Strong grasp of performance marketing, SEO, CRO, lifecycle marketing, and martech ecosystems.
Hands-on analytics fluency: GA4, Excel/Sheets; comfort building reports and dashboards.
Proven ability to lead cross-functional teams and agency partners.
Entrepreneurial mindset: flexible, resourceful, detail-driven, with a passion for pets.
Bachelor’s degree in Business, Marketing, Communications, or relevant field.

The Good Stuff