Director of E-commerce Marketing

Mito Red Light — a leader in light therapy and wellness technology — is seeking a Director of Marketing to lead and execute our multi-channel growth strategy. This is a hands-on leadership role: the ideal candidate combines high-level strategy with the ability to personally analyze data, optimize performance, and execute across platforms.

You will oversee a world-class eCommerce operation spanning DTC (Shopify), Amazon, and other sales channels, while ensuring our marketing engine is measurable, efficient, and scalable.

Key Responsibilities

Strategic Leadership

• Develop and execute a comprehensive omnichannel marketing strategy across paid, organic, email, affiliate, and retail platforms.
• Oversee brand positioning, messaging, and campaign direction across all touchpoints (website, paid media, PR, influencers, affiliates, and retail).
• Own the marketing P&L, budgets, forecasting, and performance reporting.
• Partner with product, creative, and data teams to drive launch strategy for new devices, topicals, and professional lines.

Performance Marketing & eCommerce

• Drive full-funnel paid acquisition (Meta, Google, YouTube, Bing, Amazon Ads, TikTok).
• Manage CRO across Shopify — landing page optimization, A/B testing, and funnel analytics.
• Own the full SEO roadmap (technical, on-page, and content), ensuring category-defining organic visibility.
• Build and maintain dashboards to monitor KPIs (CAC, ROAS, LTV, attribution).
• Implement attribution models integrating GA4, Triple Whale, PMax, and other tools.

AI & Automation Integration

• Leverage AI tools for creative generation, audience segmentation, and personalized customer journeys.
• Integrate AI-driven commerce and chat experiences (e.g., ChatGPT Instant Checkout, agentic sales flows).
• Use data science and predictive analytics to optimize ad spend and forecast demand.

Brand & Content

• Oversee development of video, photography, and influencer campaigns aligned with brand pillars (performance, science, beauty, recovery).
• Manage storytelling across channels — from DTC site experience to social presence.
• Partner with PR and partnerships teams to amplify credibility and thought leadership.

Team Leadership

• Lead and mentor a small, high-performance marketing team and agency partners.
• Foster a culture of data-driven creativity — ideas supported by numbers, not opinions.
• Roll up your sleeves when needed — from writing ad copy to reviewing keyword data.

Qualifications

• 7–10+ years of progressive marketing experience, including 3+ years in a leadership role at a DTC or eCommerce brand.
• Proven success scaling Shopify or Amazon revenue in the $10M–$50M range.
• Deep fluency in SEO, paid ads, analytics, and omnichannel growth.
• Hands-on proficiency with marketing tools (GA4, Meta Ads, Google Ads, Shopify, Klaviyo, Impact, SEMrush, etc.).
• Experience implementing or leveraging AI marketing tools (ChatGPT, Jasper, Midjourney, PMax, predictive modeling, etc.).
• Strong analytical skills with ability to interpret complex data into actionable insights.
• Exceptional communication, leadership, and cross-functional collaboration.

Success Metrics

• Scalable increase in qualified traffic, conversions, and revenue.
• Improved ROAS, LTV/CAC ratio, and attribution clarity.
• Meaningful organic traffic and keyword rank growth.
• Clear, measurable systems for campaign tracking and reporting.
• Smooth coordination of omnichannel launches and ongoing marketing ops.

Job Type: Full-time

Pay: $125,000.00 - $150,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person