Director of E-commerce Marketing

Job Summary
We are seeking an energetic and strategic Director of E-commerce Marketing to lead our digital sales and marketing initiatives. In this pivotal role, you will craft innovative online strategies that drive growth, enhance brand visibility, and optimize the customer journey across all digital platforms. Your expertise will empower our team to leverage cutting-edge tools and techniques, ensuring our e-commerce presence is dynamic, engaging, and results-driven. If you thrive in a fast-paced environment and are passionate about transforming digital marketing into a powerful revenue engine, this is the opportunity for you!

Responsibilities

• Develop and execute comprehensive e-commerce marketing strategies that align with business goals, focusing on increasing online sales and customer engagement.
• Lead cross-functional teams to implement performance marketing campaigns utilizing Google Ads (including Google AdWords), Facebook Advertising, and other paid media channels to maximize ROI.
• Oversee SEO initiatives by utilizing SEO tools, conducting keyword research, and optimizing website content to improve organic search rankings and visibility.
• Manage content creation efforts across multiple channels including social media platforms, email marketing campaigns, and website content management systems such as WordPress.
• Utilize analytics tools like Google Analytics and other performance metrics to monitor campaign effectiveness, identify opportunities for optimization, and report on key performance indicators regularly.
• Implement conversion optimization techniques by analyzing user behavior, A/B testing landing pages, and refining the customer journey to increase sales conversions.
• Coordinate with graphic designers and content creators using Adobe Creative Suite (Photoshop, Illustrator) for compelling visual assets that enhance marketing campaigns.
• Maintain proficiency in HTML, CSS, JavaScript, and SQL to support website updates, troubleshoot issues, and improve site functionality.
• Drive marketing automation initiatives to streamline workflows, nurture leads through email marketing platforms, and personalize customer experiences.
• Stay ahead of digital marketing trends related to SEM (Search Engine Marketing), B2B marketing strategies, social media management, and emerging e-commerce technologies to keep the brand competitive.
• Foster a data-driven culture by analyzing campaign data to inform strategic decisions that boost overall performance marketing efforts.

Requirements

• Proven experience leading e-commerce or digital marketing teams with a track record of driving measurable growth in online sales.
• Deep understanding of SEO tools, SEM strategies including Google Ads/AdWords campaigns, social media marketing platforms like Facebook Advertising, and content management systems such as WordPress.
• Strong skills in analytics tools including Google Analytics; ability to interpret data insights for continuous improvement.
• Proficiency with Adobe Creative Suite (Photoshop), graphic design principles, HTML/CSS/JavaScript basics for website enhancement.
• Experience with marketing automation platforms for email campaigns and customer nurturing programs.
• Knowledge of SQL for data analysis purposes; familiarity with performance marketing tactics across various digital channels.
• Excellent copywriting skills coupled with creative content creation abilities tailored for diverse audiences across social media management channels.
• Ability to lead cross-functional teams effectively while managing multiple projects simultaneously in a fast-paced environment.
• Strong understanding of B2B digital marketing strategies is a plus. Join us as we push the boundaries of e-commerce excellence! Bring your innovative spirit and strategic mindset to shape the future of our digital marketplace while enjoying a collaborative environment that values your expertise and growth potential.

Job Types: Full-time, Part-time

Pay: $66.00 - $80.00 per hour

Expected hours: 40 – 80 per week

Benefits:

• 401(k)
• Flexible schedule
• Health insurance
• Paid time off
• Tuition reimbursement

Work Location: Remote