Director of Growth

About Cornbread Hemp

Cornbread Hemp is one of the fastest-growing brands in the hemp and CBD space, known for producing the highest-quality, USDA Organic full-spectrum hemp products on the market. We're on a mission to make the world a healthier place — and we're looking for a world-class growth leader to help us scale that mission.

Location: Remote within United States

The Role

The Director of Growth will own Cornbread's full-funnel customer acquisition and revenue growth strategy. You'll be the senior growth leader in the company, reporting directly to the CMO and overseeing a growing in-house team alongside key agency partners. This is a high-ownership, high-impact role for someone who has done it before at scale — and wants to do it again with a hyper-fast, iconic brand.

What You'll Own

Paid Media (Meta & Google)

• Lead and develop an in-house paid media team responsible for Meta and Google advertising.
• Own strategy, budget allocation, creative direction, and performance across both platforms.
• Drive profitable scaling while maintaining rigorous ROAS and CAC targets.

Influencer & Affiliate

• Oversee an in-house team managing influencer partnerships and the affiliate program.
• Build scalable systems for creator sourcing, contracting, content oversight, and performance measurement.
• Align influencer and affiliate spend with brand positioning and conversion goals.

Amazon

• Manage the relationship with our Amazon agency partner, ensuring strong execution on listings, A+ content, and sponsored ads.
• Own Amazon P&L accountability and ensure the channel is growing profitably alongside DTC.

SEO

• Manage our SEO agency relationship and own the organic search roadmap.
• Ensure SEO strategy aligns with content, product, and conversion goals to drive sustainable organic growth.

TikTok (New Channel Launch)

• Lead the strategic launch of TikTok as a growth channel — both organic and paid.
• Build the playbook from the ground up: creator strategy, content formats, paid amplification, and measurement.
• Move fast, test aggressively, and establish TikTok as a meaningful revenue driver.

Team & Cross-Functional Leadership

• Manage, mentor, and grow an in-house growth team spanning paid media, influencer, and affiliate.
• Partner closely with Brand, Creative, Product, and Retention teams to align growth efforts with the full customer journey.
• Report growth performance to executive leadership with clear KPIs, insights, and recommendations.

What We Require

• Proven track record of scaling DTC paid media budgets to $50M+ per year — this is non-negotiable.
• Deep hands-on expertise in Meta and Google advertising, including strategy, creative testing, and performance optimization.
• Experience managing a growth team — you know how to hire, develop, and hold a team accountable.
• Strong command of performance metrics: ROAS, CAC, LTV, MER, contribution margin, and channel attribution.
• Experience managing agency relationships for SEO and/or Amazon and holding them accountable to results.
• Comfort operating in a fast-moving, entrepreneurial environment with a bias toward execution.
• Data-driven decision-maker who balances analytical rigor with creative intuition.

Strongly Preferred Experience

We'll be very excited about candidates who bring experience in any or all of the following:

• Health and wellness DTC brands — you understand the customer mindset, regulatory sensitivities, and trust dynamics of the space.
• Dietary supplements — including compliance-aware advertising, subscription models, and high-LTV acquisition strategies.
• Hemp, CBD, or cannabis — including platform policy navigation and the unique challenges of advertising in regulated categories.
• Functional beverages or CPG — experience marketing consumable wellness products to health-conscious consumers.
• TikTok Shop and TikTok paid advertising — hands-on experience building the channel from scratch.
• Influencer marketing at scale — building systems for creator programs that drive measurable revenue, not just awareness.

What Success Looks Like

In your first 90 days, you'll have a comprehensive audit of current growth performance, a clear budget allocation strategy, and a TikTok launch plan. Within six months, you'll have improved cross-channel efficiency, a high-performing team structure, and early TikTok results. At the one-year mark, you'll have meaningfully scaled revenue, proven multi-channel growth systems, and a team that operates at a high level without you in every decision.

Why Cornbread Hemp

• A brand with real products that real people love — high-quality, USDA Organic hemp with a loyal and growing customer base.
• Executive team that moves fast, trusts their leaders, and gets out of the way.
• Significant budget and resources — you'll have what you need to actually scale.
• A category with massive tailwinds as hemp and functional wellness continue to go mainstream.
• Competitive compensation including base salary, performance bonus, and equity participation.

If you've scaled brands to $150M+ in DTC revenue, you've scaled ad budgets beyond $50M/year, and you're excited by what Cornbread Hemp is building, we'd love to hear from you.

Please apply with your resume and a brief note on the most relevant growth work you've done.