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Director of Marketing

Tucson, United States

Radiology Ltd., a 500+ employee medical imaging company located in Tucson Arizona is seeking a Director of Marketing. As Tucson’s hometown radiology practice, our mission is to provide compassionate care and superior medical imaging services to patients, providers, and healthcare organizations.

As the Director of Marketing, you will lead the development and execution of the company's overall marketing strategy, including leading a team and overseeing brand management, digital marketing, and customer engagement initiatives. You should have a deep understanding of new trends, customer behavior, and industry best practices, as well as a track record of successfully driving revenue growth and building brand awareness.

This individual will report to the COO of Radiology Ltd. (and indirectly to the CEO of Diversified Radiology and the SVP Marketing of Lumexa Imaging) and will have strategic and tactical responsibility for all marketing initiatives under the brand names Radiology Ltd. and Diversified Radiology.

Essential Duties and Responsibilities:

Embrace and helps drive the mission to expand access to high-quality imaging through elevated, compassionate care – improving lives and advancing healthcare
Contribute to company strategic planning and develops annual marketing plans and budgets primarily partnering with the COO/CEO, CFO, Operations Directors, VP Sales, and the Lumexa Imaging marketing leadership team to profitably grow the business
As the brand owner, lead development and oversight of brand strategies and go-to-market activation with omnichannel effectiveness - including direct to physician, direct to patient, and sales team insights-led collateral to drive volume in our outpatient centers
- This includes broad media, SEM, SEO, LLMO, CRM, web site, social media, events and reputation management strategies for patient acquisition
Collaborate with agency partners to deliver compelling content to acquire new patients as well as maximize frequency of return patients
Lead implementation of Marketing Way framework across your brands, including segmentation/targeting, customer insights, creative briefs, journey mapping, business intelligence tools, and performance/ROI measurement
Incorporate best practices and respond to emerging trends to enhance operations, programs and/or services
Analyze and optimize performance of all initiatives; develop effective tools to measure performance and prepare reports, making recommendations to senior leadership based on findings
Manage and coordinate with agency partners and internal stakeholders as needed to successfully execute above duties and responsibilities
Manage 1-2 direct reports - direct, supervise and evaluate the team’s work, developing them and holding them accountable for achieving goals, plans and performance targets

Minimum Qualifications:

Education/Licensing/Certification:

College degree
MBA preferred

Experience:

At least 8-10 years of marketing management/brand leadership, some healthcare industry experience is preferred
Experience working with a cross-functional team to achieve goals, preferably across multiple product lines/brands
Experience supporting a sales team selling B2C with strategic direction and marketing materials
Experience developing direct to physician and direct to consumer campaigns using both digital and print mediums
Experience managing partners/vendors and direct reports to successfully execute marketing plans on time and on budget

Knowledge and Skills:

Deep expertise with insights-based marketing, developing creative briefs, to execute copy strategy across various communication platforms
Ability to develop and lead omnichannel strategies, activating the brand through sales collateral as well as direct to physician and direct to consumer campaigns
Ability to select and manage agency partnerships to deliver results
Experience leading annual strategic planning and setting volume budgets and the associated advertising and promotion budgets to drive goals
Ability to work in a highly- matrixed organization and to deliver results through solid line and dotted line reporting relationships

What’s in it for you?

We offer full benefits including medical, free dental, vision, life insurances, 401(k), paid time off, short- & long-term disability, telemed services as well as other work site benefits! We have employee events throughout the year for all staff including an annual family picnic, group hikes, walks and community service events. Annual bonuses and merit increases are part of our compensation package.

About our Company:

This entry level position has room to grow with our company. We have educational scholarships that are available for careers in medical imaging. If you are looking to make a difference and leverage your abilities – you belong at our company. As a partner company of Lumexa Imaging we are the premier provider of diagnostic and interventional radiology services in Southern Arizona since 1933. Our company’s subspecialized, fellowship-trained experts in body imaging, breast imaging, interventional radiology, molecular imaging, musculoskeletal imaging, neuroradiology, and pediatric radiology utilize advanced technology to deliver high-quality expedient interpretations. Our radiologists are leaders in the medical community, participating and serving in leadership roles in local hospitals and regional medical societies.

Apply now and join our team.

Radiology Ltd. has been named one of the “Top 25 Connected Healthcare Facilities” in the nation by Health Imaging and IT. Our innovative web portals allow providers and patients to securely order exams and access reports and images.

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