Director of Marketing

Job Title: Director of Marketing
Department: Operations
Location: Greenville, NC
Status: Exempt

WHO WE ARE: Headquartered in Greenville, North Carolina, with a dedicated game studio in Wilmington, Valicy represents a bold new chapter in gaming innovation. Formerly known as Grover Gaming, we have rebranded to reflect our renewed commitment to exploring new possibilities in land-based gaming.

As a developer and distributor of engaging electronic gaming experiences, Valicy is driven by our Mission, Vision and Values with a focus on being relational, excellent and innovative in all we do.

At the heart of our culture are the values represented by our CARE triangle—People, Company, and Work—which continue to guide everything we do. These principles are deeply rooted in who we are and remain central as we grow and evolve.

With a focus on collaboration, creativity, and long-term partnerships, Valicy is proud to be part of an industry that is constantly moving forward—and we are excited to grow alongside it.

SUMMARY: The Director of Marketing’s objective to lead the development and execution of the marketing strategy to support business goals, including revenue growth, brand positioning, product visibility, and customer engagement.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

RESPONSIBILITIES:

• Understand company Mission, Vision, and Values and be an ambassador of MVV.
• Develop and own the annual marketing strategy and budget.
• Define KPIs and measure marketing ROI.
• Partner with Product and Executive Leadership on brand positioning and messaging.
• Ensure consistency across all internal and external communications, campaigns, and collateral.
• Oversee integrated campaigns for product launches, industry events, and partner promotions across product lines.
• Build and lead a high-performing team ; mentor and build capabilities.
• Oversee the company’s digital presence, including the website, SEO/SEM, social media, etc.
• Align marketing efforts with sales goals and corporate objectives.
• Build strong relationships with Casino’s Marketing Teams.
• Oversee agency/vendor relationships (PR, digital, media buying, etc.).

REQUIREMENTS:

• Bachelors Degree (Marketing), MBA preferred
• 10+ years of Marketing Experience
• Gaming Industry Experience preferred

WORK ENVIRONMENT: The usual work environment is typical of an office environment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate with no material or weather-related hazards except those associated with travel.

This Job Description is to be used as a guide for accomplishing Company objectives. The description incorporates the most typical duties performed and covers only the primary functions and responsibilities of the position. It is recognized that other related duties not specifically mentioned may also be performed. The inclusion of those duties would not alter the overall evaluation of this position.