Director of Marketing

The Director of Marketing will be responsible for developing, leading and executing Marco's marketing strategy across brand development and awareness, demand generation, digital campaigns, and messaging. This role is responsible to understand and successfully utilize tools and up to date technology (AI) to accelerate lead generation, optimize campaigns and position Marco as a premier intelligence-driven technology services partner. This Director of Marketing will lead data collection and analysis to ensure the right data is accessible and analyzed to drive effective marketing initiatives, in turn driving increased revenue for the organization. Collaboration and partnership with sales and the business units is required to drive strategy alignment.

ESSENTIAL FUNCTIONS:
Marketing Strategy & Leadership:

• Define and execute Marco's marketing vision aligned with company growth objectives.
• Lead brand evolution to position Marco as a differentiated, intelligence-driven MSP.
• Collaborate with executive leadership to shape messaging that resonates with SMB+ clients.

AI-Driven Marketing & Technology Enablement:

• Implement and optimize AI-powered tools for campaign automation, personalization, customer journey mapping, and content creation.
• Explore emerging technologies (predictive analytics, generative AI, conversational AI, marketing automation) to scale demand generation. Stay current with technology enhancements and opportunities in marketing.
• Establish frameworks for measuring campaign performance, customer engagement, and ROI using AI-driven insights.
• Leverage platforms such as Salesforce, HubSpot, Six Sense, ZoomInfo—while remaining open to new tools that enhance performance.

Demand Generation & Lead Growth:

• Drive pipeline growth through integrated marketing campaigns across digital, social, email, events, and partner channels.
• Align with Sales leadership to ensure marketing efforts directly support lead conversion and revenue growth.
• Build scalable marketing programs for Marco's core platforms and products in both Print and IT.

Brand, Messaging & Content:

• Elevate Marco's market position through clear, differentiated brand storytelling.
• Oversee development of thought leadership, digital assets, case studies, and campaigns that highlight Marco's expertise.
• Ensure consistent, compelling messaging across all client touchpoints.

Agency & Vendor Management:

• Lead relationships with external marketing firms and partners to extend Marco's reach and capabilities.
• Review contracts, manage budgets, and ensure external deliverables align with Marco's strategic goals.

Collaboration:

• Lead and foster curiosity, innovation, and accountability.
• Partner cross-functionally with Sales, Product, and Service leaders to drive alignment and shared growth outcomes.
• Lead client advisory board and resulting outcomes to ensure Product and Services alignment to our SMB+ client needs.
• Collaborate with cross-functional teams including Sales, Product, and Customer Success to drive go-to-market strategies.

Data Analysis & Budget:

• Analyze market trends, customer insights, and competitive intelligence to inform decision-making
• Own and manage the marketing budget, including ROI analysis and performance tracking.
• Report on key performance indicators (KPIs), campaign performance, and strategic insights into executive leadership.
• Identify new market opportunities and innovative growth strategies.

QUALIFICATIONS:

• Bachelor's degree in Business Administration, Marketing, or a related field or 12 + years relevant experience.
• MBA preferred.
• 8+ years of experience in sales revenue operations or relevant role, with at least 3 years in a leadership role.

REQUIRED SKILLS:

• Proven track record of driving lead generation and measurable revenue impact through modern marketing strategies.
• Experience and success utilizing AI-enabled marketing platforms (e.g., Salesforce, HubSpot, Six Sense, ZoomInfo, or equivalents).
• Strong background in brand positioning, storytelling, and messaging within complex solution portfolios.
• Data-driven mindset with ability to interpret analytics and convert into actionable insights.
• Exceptional leadership, collaboration, and communication skills.

Location: This is a hybrid position, working 3 days in office at either our St. Cloud, MN or Minnetonka, MN office location.

Pay Range: $124,452 - $205,346 annually + 20% Annual Incentive Plan

The pay range listed for this position is based on candidate's skill level, experience, relevant licenses, and educational background. For detailed information about our benefits, please visit our careers page at www.marconet.com/careers.

Compensation: $124,452 - $205,346 annually