Director of Marketing

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The Director of Marketing will lead the strategy, execution and performance of all marketing, communications, and brand initiatives across SkyMark Companies and its divisions. This role owns the corporate brand, positioning, and narrative, ensuring consistency across product launches, sales enablement, digital channels, and community/industry engagement.

Reporting to the CCO, the Director will partner with senior leadership and division heads to convert business objectives into integrated marketing plans that drive revenue growth, strengthen reputation, and reinforce strategic positioning across company’s markets in the industries it serves.

Marketing Strategy & Leadership

Lead the Marketing Department and own the corporate marketing strategy, budget, and annual plan aligned to SkyMark’s growth objectives
Translate business priorities into integrated marketing plans supporting revenue, brand, and market positioning across all divisions and industries served
Oversee external agencies and vendors to ensure cost-effective, on-brand execution

Sales Enablement & Campaign Execution

Develop campaigns, promotions, and go-to-market materials to support sales
Oversee website, digital channels, content calendar, and marketing assets (print, video, social, PR, etc.)
Lead corporate communications including press releases, internal communications, etc.
Drive digital demand through targeted campaigns (social, SEO. Etc.)

Performance, Reporting & Continuous Improvement

Establish and report KPIs and campaign effectiveness to senior leadership
Use data, analytics, and benchmarking to optimize spend, messaging, and channel mix
Improve digital presence and user experience across web, SEO, landing pages, paid media and online engagement

Skill Requirements:

Bachelor’s degree or higher in Marketing, Business, Communications, Journalism or related field
8+ years of marketing experience
Experience in manufacturing, industrial markets, or chassis-upfitting industries preferred
Demonstrated success planning and executing integrated marketing campaigns
Strong leadership and vendor/agency management experience
Solid understanding of digital marketing, analytics, and the B2B customer journey
Self-driven with strong critical thinking, attention to detail, and organizational discipline
Excellent written and verbal communication skills with executive-level polish
Proactive “above and beyond” mindset — looks for ways to elevate work, not just complete tasks
Experienced managing and directing outside vendors and agencies
Proficient in Microsoft Word, Excel, PowerPoint, and Outlook
Hands-on experience with marketing tools such as Google Analytics, Google Ads, HubSpot, Adobe Creative Suite (InDesign/Photoshop), Facebook Business Manager, and similar platforms
Solid understanding of integrated marketing strategy, content, and digital execution
Strong presentation and ability to travel as required

Physical Demands:

While performing the duties of this job, the employee is required to communicate verbally and effectively with others, sit, stand, walk, and use hands to finger and handle keyboard, telephone, paper, files, and other equipment and objects. The employee is required to reach with hands and arms. The employee must occasionally lift and/or move up to 50 pounds. This position requires the ability to review detailed documents and read computer screens.

SkyMark Refuelers is a market leading manufacturer of custom work trucks serving the aviation refueling, liquid waste removal, hi-rail maintenance, direct-to-locomotive refueling, and refined fuel delivery industries. With its headquarters in Kansas City, Missouri, SkyMark also operates a world-class aviation refueler facility in Findlay, Ohio along with a tank plant in Sullivan, Illinois.

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