Director of Marketing

RED Hospitality & Leisure—one of the leading operators in experiential ocean adventures, premium catamaran tours, boating, and destination lifestyle experiences—is seeking a Director of Marketing to build and optimize RED’s multi-brand marketing, content, growth, and revenue systems.

This is a high-agency, entrepreneurial, hands-on leadership role blending:

• brand + creative stewardship
• digital performance + e-commerce growth
• revenue management
• high-level partner relationships
• project management
• hands-on execution

Ideal candidates come from consumer lifestyle, experiential travel, adventure, e-commerce, DTC, agency, or startup environments—where adaptability, creativity, and initiative are essential. Hotel experience is a plus, but not required.

KEY RESPONSIBILITIES

Brand & Creative Leadership

• Define and evolve RED’s master brand and sub-brand identities across markets.
• Develop brand standards, voice/tone, and visual identity systems.
• Lead creative direction across all digital and physical touchpoints.
• Oversee or produce high-quality copywriting and brand storytelling.

Digital, E-Commerce & Growth

• Own full-funnel digital acquisition: SEO, SEM, paid social, retargeting, CRM, CRO.
• Optimize multi-site e-commerce booking flows and merchandising.
• Manage attribution, analytics dashboards, forecasting, and performance budgeting.
• Drive measurable revenue growth tied to digital KPIs.

Revenue Management & Demand Optimization

• Analyze pricing, demand curves, booking pace, seasonality, and revenue opportunities.
• Recommend/execute pricing adjustments, promotions, inventory strategies, and yield optimization.
• Align marketing campaigns and merchandising with demand insights.
• Support ancillary revenue programs, upsells, and product bundling.

Client & Partner Relationship Management

• Serve as a strategic client-facing leader with:
  • Resorts & hotel partners
  • Tourism boards & DMOs
  • Influencers, media groups, and brand collaborators
• Lead co-branded campaigns, concierge materials, and partner-facing marketing initiatives.
• Represent RED in key meetings, site visits, and destination activations.

Social Media, Content & Influencer Marketing

• Lead RED’s content strategy across all major platforms (IG, TikTok, FB, YT).
• Manage content calendars, UGC pipelines, influencer partnerships, and creative shoots.
• Build a lifestyle-driven content ecosystem tailored to each destination market.

Creative Production & Copywriting

• Direct development of creative assets: ads, videos, photography, email, landing pages, and merch.
• Maintain a high creative standard consistent with premium adventure-lifestyle consumer brands.
• Write or oversee writing for campaigns, product launches, scripts, and ads.

Project & Marketing Operations

• Build and manage RED’s project management framework (Asana/Monday/ClickUp).
• Oversee marketing briefs, timelines, workflows, cross-functional communication, and delivery.
• Coordinate multi-stakeholder projects such as web updates, new excursion launches, or rebrands.

Hands-On Leadership

• Execute directly when needed—content capture, email builds, landing page edits, social posts, asset creation, etc.
• Thrive in a startup-style, high-agency environment with limited layers and broad ownership.
• Model a culture of speed, creativity, accountability, and excellence.

Merchandising & Retail

• Oversee merchandising for onboard, dockside, online, and resort retail.
• Manage product line development, vendor relations, inventory plans, and price strategy.

Leadership & Team Development

• Lead a small and growing marketing team + freelancers, creators, and agency partners.
• Hire, train, and develop future marketing talent across functions.
• Manage budgets, forecasting, reporting, and marketing ROI.

REQUIRED EXPERIENCE

• 7–12+ years in marketing with leadership experience.
• Background in consumer lifestyle, adventure, travel, DTC, agency, or startup environments.
• Strong track record in digital growth, e-commerce, and performance marketing.
• Demonstrated creative and design sensibility with strong storytelling skills.
• Experience managing revenue, pricing influence, or demand optimization preferred.
• Exceptional project management and organizational capabilities.
• Comfortable switching between high-level strategy and hands-on execution.

IDEAL CANDIDATE

• High-agency, resourceful builder who thrives in fast-paced growth environments.
• Well-rounded across strategy, digital, creative, revenue, and operations.
• Passionate about experiential travel, ocean lifestyle, and destination storytelling.
• A self-starter who enjoys architecting systems and building teams from scratch.
• Strong relationship-builder with excellent communication skills.
• Excels in a hybrid role blending strategy, creativity, analytics, and execution.

Base Salary: $90,000 – $125,000

Performance Bonus & Incentives:

• Annual performance-based bonus tied to digital KPIs and revenue metrics
• Potential additional incentives based on company growth and special initiatives

Benefits Include:

• Medical, dental, and vision insurance
• Company-sponsored 401(k) with employer match
• Paid Time Off (PTO) + paid holidays
• Travel perks and discounts across all RED markets
• Professional development and training support
• Opportunities for rapid advancement as RED expands

This role is based in Miami, Florida and follows a hybrid work arrangement (3–4 days per week onsite).