Director of Marketing

Position Specification

Director of Marketing

Location: Perth Amboy, NJ (Regional focus across NJ and PA)

Reports To: Ownership Group

Projected Hire Date: Q1 2026

The Company

• Our organization operates at the intersection of real estate development, property management, construction, and supermarket operations. The supermarket division serves diverse communities across New Jersey and Pennsylvania, while the real estate arm has executed residential, commercial, and mixed-use projects across the region.
• As we expand our portfolio of residential communities and supermarkets, we are investing in a stronger brand identity, a refined resident experience, and data-driven marketing strategies. To support this growth, we are creating a Director of Marketing role to elevate our public presence, drive occupancy and leasing performance, and unify the company’s marketing across all business divisions.

The Opportunity

• The Director of Marketing will be responsible for developing and executing marketing strategies that enhance brand recognition, accelerate leasing velocity, and strengthen customer engagement across residential, commercial, and retail operations.
• This is a leadership role that blends creativity with analytical precision - ideal for a strategic thinker who thrives in an entrepreneurial, fast-paced, multi-brand environment. The successful candidate will oversee all marketing operations, from digital campaigns and media management to branding, events, and community partnerships.

Key Responsibilities

Strategic Marketing Leadership

• Develop and execute a multi-channel marketing strategy that drives leasing, sales, and brand engagement across all properties and supermarket locations.
• Establish consistent brand identity, messaging, and design standards across the company’s divisions.
• Collaborate with ownership and executive leadership to define long-term marketing goals and KPIs.

Branding and Communications

• Oversee all creative output including print materials, digital assets, signage, and property branding.
• Manage press releases, public relations efforts, and community outreach campaigns.
• Lead brand launches for new developments and supermarket openings.

Digital Marketing and Analytics

• Supervise digital advertising, SEO/SEM, email marketing, and social media strategy.
• Analyze campaign performance and adjust strategies based on key metrics.
• Leverage CRM and analytics tools to track lead generation, conversion rates, and audience engagement.

Leasing and Resident Experience Support

• Partner with the leasing and property management teams to design high-impact campaigns that maximize occupancy.
• Enhance the resident experience through event programming, referral programs, and reputation management.
• Ensure brand continuity across every customer touchpoint—from first inquiry to renewal.

Team and Vendor Management

• Build and lead an internal marketing team and manage external creative, digital, and PR partners.
• Negotiate vendor contracts and marketing budgets to optimize ROI.

Candidate Profile

• 7–10 years of progressive experience in marketing, branding, or communications, preferably in real estate, hospitality, or retail.
• Proven ability to build, lead, and scale multi-channel marketing campaigns.
• Strong creative sensibility paired with data-driven decision-making.
• Experience managing digital marketing budgets, agencies, and creative production.
• Exceptional communication and leadership skills, with ability to align marketing strategy with executive vision.
• Familiarity with CRM platforms, property management systems, and marketing automation tools.
• Bilingual (English/Spanish) preferred.

Compensation and Benefits

A competitive executive compensation package will be offered, including:

• Base Salary Range: $75,000 - $115,000, commensurate with experience.
• Performance-Based Bonus: Linked to occupancy targets, lead conversions, and campaign ROI.
• Benefits: Comprehensive medical, dental, vision, and retirement plan .

The Value Proposition

This role offers the opportunity to shape and grow a unified brand spanning luxury residential living and community-driven supermarkets. Working directly with ownership and department heads, the Director of Marketing will serve as the company’s brand architect - crafting the narrative, driving customer engagement, and elevating the overall market presence of a fast-growing regional enterprise.

For a motivated marketing leader, this position offers creative freedom, executive visibility, and a tangible impact on how communities experience our brand.

Job Type: Full-time

Pay: $75,000.00 - $115,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person