Director of Marketing

Description:

About ProEdge

We are a high-growth, dynamic company, located in Centennial, Colorado. Our team specializes in ensuring the safety of dental patients and protecting practices through innovative dental infection control solutions. We listen to customers, keep our promises, and develop science- backed solutions. Through the years, this has made ProEdge a unique leader in dental. We fully recognize our team, their creativity and commitment, that has driven this success.

Who We Need:

• Marketing leader obsessed with the customer, capable of taking market insights and turning them into compelling marketing strategies
• Passionate leader ready to develop high-performing team members and further company mission
• Builder of trusting relationships by creating value for team members and customers alike
• Analytical mind who can build a scalable marketing systems and processes
• Marketing professional who leads their team in love of brand, customer, and product
• Someone not content to look the part, but self-motivated to deliver results for the team
• Professional advanced in communication and presentation skills
• Someone ready to solve problems to remove obstacles to further team progress
• Leader who leverages analytics tools to measure performance to optimize campaigns
• Collaborative leader with no interest in cross-functional silos
• Adaptable leader ready for a quickly growing company within changing and emerging markets

Requirements:

What This Role Will Accomplish:

• Develop and execute strategic plans aligned with company goals to drive profitable growth and brand equity
• Drive adoption of ProEdge's offerings through impactful product positioning, organized marketing efforts, and compelling content
• Manage, coach, and support marketing team for continuous improvement, brand alignment, and goal achievement
• Lead the team in with an obsessed customer focus, with comprehensive and personal understanding of each persona's needs, desires, values, and fears
• Oversee the creation and execution of demand-generation programs through inbound and outbound marketing channels
• Develop impactful promotions that create attention while maximizing profitability
• Analyze marketing metrics, market trends and customer insights to refine strategies and identify growth opportunities
• Optimize digital marketing channels, including SEO, paid media, and email marketing
• Collaborate with sales to create alignment between lead generation and sales enablement efforts
• Work closely with product teams to provide customer insights, develop white papers, surveys, launch products with impact, and communicate value propositions effectively
• Develop and manage the annual marketing budget, ensuring optimal allocation of resources
• Represent ProEdge at key tradeshows and industry events, collaborating with Sales and Customer Success leadership to enhance engagement and follow-through on opportunities
• Create and deliver regular reports on marketing performance to the leadership team

Why Join ProEdge?

You may not know the ins and outs of dental waterline science and compliance – that’s okay! We will teach you that. What we are looking for is a passionate and service-focused marketing leader who will, with skill and focus, strategically delight ProEdge's customers through a well-positioned brand, compelling educational content, and innovative approaches with the rest of the ProEdge team for profitable growth and market share dominance.

What we’re building at ProEdge is unique. We honor, respect, and serve each other toward the goal of developing trusting relationships with our customers. On any given day, that means you may be asked to help support operations in production to meet a customer deadline, have a cameo role in a marketing video, or help a teammate learn a new feature in excel – whatever is needed to take care of the customer and help the company grow. At ProEdge, work ethic is assumed, as is integrity and honesty. This is not a team who sits back, collects paychecks, and calls it a day. We’re building something impactful and we are looking for individuals who will be dedicated to enhancing and protecting that. If that invitation makes your heart come alive, we look forward to your application.

Salary and Benefits:

• Base Salary Range: $180k–$220k + bonuses + benefits
• Company paid medical/vision/dental premiums for Employees
• Company paid short- and long-term disability insurance
• Company paid basis life and AD&D insurance
• Flexible spending account (FSA) and health savings account (HSA) options
• Additional voluntary insurance benefits available
• 401(k) retirement plan with up to 4% Pre-Tax employer match
• Accrued Paid time off (PTO) earning up to 4 weeks annually
• Nine paid holidays
• A driven team culture – we believe in hard work and celebrating wins
• A place to grow – our company is fast-growing and new responsibility opportunities are routinely provided to those ready to take on more

This position will require up to 10% travel to visit customers across North America.