Director of Marketing

Youth First's mission is to strengthen youth and families through evidence-based programs that prevent substance abuse, promote healthy behaviors, and maximize student success.

Purpose:
The Marketing Director will lead Youth First's marketing and communications efforts to amplify
our mission, enhance brand visibility, and drive engagement with donors, partners, schools,
families, and the broader community. This strategic role involves developing and executing
innovative campaigns that highlight our evidence-based programs, inspire support, and position
Youth First as a vital leader in youth mental health and substance abuse prevention in Indiana.
The ideal candidate is a creative storyteller with nonprofit marketing expertise, passionate about
youth advocacy, and skilled in leveraging digital tools to create measurable impact.

Reports to: PresidentCEO
Direct Reports: Multimedia Strategist

RolesResponsibilities:

1. Strategic Planning: Support the development and implement a comprehensive annual
marketing strategy aligned with organizational goals, including brand positioning,
content calendars, and multi-channel campaigns focused on mental health awareness,
substance misuse prevention, and student success stories.

2. Content CreationStorytelling: Oversee the production of compelling narratives,
including social media content, blog posts, newsletters, videos, and infographics that
showcase program outcomes, client testimonials, and community impact. Collaborate
with program staff to ensure authentic, data-driven messaging.

3. Digital Marketing: Manage digital platforms (website, email marketing, SEO/SEM,
social media-e.g., Facebook, LinkedIn, Instagram) to grow audience engagement, drive
website traffic, and increase online donations. Analyze performance metrics using tools
like Google Analytics to optimize campaigns.

4. Brand Management: Maintain and evolve Youth First's brand identity, ensuring
consistent messaging across all materials. Coordinate with external vendors for graphic
design, photography, and video production as needed.

5. FundraisingPartnership Support: Partner with the Youth First team to create marketing
materials that align with the yearly marketing plan that support donor cultivation, events,
corporate partnerships and our school partners.

6. Team LeadershipBudgeting: manage a departmental budget, ensuring cost-effective
initiatives that deliver ROI in donor acquisition and program enrollment.

7. MeasurementReporting: Track key performance indicators (KPIs) such as engagement
rates, lead generation, and conversion metrics; prepare quarterly reports for leadership to
demonstrate marketing's contribution to organizational growth.

8. Handles other duties as assigned.

Requirements:

a. Bachelor's degree in Marketing, Communications, Public Relations, or related field
required, Master's degree preferred.

b. Minimum 7 years of progressive marketing experience.

c. Expertise in digital marketing tools (e.g., HubSpot, Mailchimp, Canva, Adobe Creative
Suite) and analytics platforms.

d. Strong writing and editing skills for diverse audiences, including donors, educators, and
youth.

e. Passion for youth mental health, substance abuse prevention.

f. Excellent project management abilities, with the capacity to juggle multiple priorities in
a fast-paced environment.

g. Creative problem-solver with a data-informed approach to storytelling and audience
segmentation.

h. Mission-aligned, collaborative team player with high emotional intelligence, cultural
sensitivity, and a commitment to equity and inclusion in all communications.

Benefits:

• 401(k) with company match
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
• STD/LTD/life insurance

Schedule:

• Monday to Friday

Equal Employment Opportunity:
Youth First will not discriminate in recruitment, hiring, assignment, evaluation, promotion,
discipline, termination, or any other employment action on the basis of any characteristic or
class, which is now or may in the future become protected by law. Employment with Youth First
is based solely on qualifications and competence for the particular position to be filled. Since
such qualifications and competencies are not peculiar to any type or class of individuals, and
since Youth First recognizes the value of a diverse workforce, there will be no discrimination in
employment decisions and actions on the basis of age, race, gender, color, national origin,
disability, religion, marital status, or sexual orientation.

Created 11/10/2025