Director of Marketing

JOB PURPOSE

The Director of Marketing develops and executes marketing plans to drive overall sales and profitability for the Dutch Valley Family of Companies.

JOB SUMMARY

The Director of Marketing contributes marketing and sales information and recommends strategic initiatives in order to drive sales. Develops annual marketing plans within budgetary guidelines. He/she identifies marketing opportunities and unmet customer needs, performs SWOT analysis for both competitors and Dutch Valley and establishes Dutch Valley’s targeted market share. The Director of Marketing is responsible for Brand Management by shaping and strengthening the company’s brand identity across all markets and channels. Ensures consistent messaging and visual standards across print, digital, packaging, fleet branding, trade events, and internal communications. Develops brand voice and value propositions tailored to key customer segments (Retailers, I/C, Farm Markets, Bakeries, etc.). Relaunches the current Brand portfolio (such as improved packaging, new product development) and maintaining a strong presence in the marketplace through key strategic marketing plans. The Director of Marketing plans provides consumer insights, best practices, develops and implements advertising, merchandising and trade show promotional programs while working closely with Procurement, Pricing and the Sales Team. Digital Marketing & Communications-Manages the company’s digital presence, including website, SEO/SEM, social media, and email marketing. Oversee the development of product content, online catalogs, promotional calendars, and customer ordering tools. Lead internal and external communications, announcements, newsletters, and crisis communication protocols.

Develop sales marketing materials to assist Sales Representatives. He/she collects pertinent competitive market data to help inform key strategic marketing decisions and shares research findings with members of the Executive Team as needed. The Director of Marketing has managerial responsibilities for the Marketing Department. The Director of Marketing is an active member of the Dutch Valley Operational Management Team.

FUNCTIONAL RESPONSIBILITIES

• Defines key marketing and brand messages and ensures consistency of message across all advertising and promotional channels
• Leads internal teams and works closely with external agencies to execute marketing and advertising programs
• Conducts market research to effectively develop strategic marketing plans and budgets
• Partners with vendors in a professional and collaborative manner
• Analyzes seasonal marketing performances to better understand and define success measurements
• Compiles necessary reports and presents findings to upper management and executive team
• Actively involved in the hiring, management and development of department personnel
• Leads department meetings
• Actively participates in Operational Management Team meetings, providing thoughtful and knowledgeable insights and ideas

Education

Bachelor's Degree in Marketing, Business, or similar field. Master’s Degree (MA) or equivalent preferred; or equivalent combination of education and experience a plus.

Experience

• At least 7 years of management experience responsible for Marketing management
• Knowledge of consumer marketing required
• Previous sales, marketing and merchandising experience is essential
• Product knowledge and understanding of the bulk food industry is preferred
• Demonstrated ability to manage simultaneous projects while balancing priorities
• Experience managing creative and marketing professionals and the ability to develop
• Experience in implementation of enabling technologies to realize process and cost efficiencies
• Demonstrated marketing management experience
• Experience in designing and improving business processes to increase operational efficiencies
• Demonstrated ability to manage within a company culture based on integrity, trust, service & generosity

Special Knowledge/ Skills

• An experienced manager with appropriate experience
• An energetic, forward-thinking and creative individual with high ethical standards with an appropriate professional image
• A well-organized and self-directed individual who is a team player and able to work in a fast-paced environment with ongoing changes and short timelines
• An intelligent and articulate individual who can relate to people at all levels in an organization and possesses excellent communication skills; written, verbal, and presentation skills
• A good educator who is trustworthy and willing to share information and serve as a mentor
• A demonstrated relationship builder
• A strong manager experienced in training, motivating and team building skills
• The ability to respond effectively to the most sensitive inquiries or complaints
• Strong Microsoft Office Suite skills, particularly Word, Excel, and PowerPoint