Director of Marketing

Director of Marketing

X Holdings – Real Estate Division

Hybrid | Full-Time | $60,000–$80,000 + Full Benefits

About X Holdings

X Holdings is a growing platform company operating at the intersection of real estate, relocation, and consumer advocacy. Our businesses are built to challenge outdated, self-serving industry models by delivering clarity, transparency, and human-centered experiences — especially in moments when people need it most.

Our real estate division is being stood up as a new, modern brand, and X Pro is an established, fast-scaling relocation platform serving public adjusters and displaced homeowners nationwide. We are now looking for a hands-on Director of Marketing to build, execute, and scale the marketing foundation across both.

This is not a “strategy-only” role. This is a builder role.

The Role

The Director of Marketing will be responsible for standing up the real estate brand from the ground up while also owning the outward-facing marketing execution for X Pro. This role blends brand leadership with daily hands-on execution and requires someone who genuinely enjoys creating, building, and shipping.

You will report directly to the founder and work closely with leadership across the real estate and X Pro businesses, with primary focus on real estate in the early stages.

If you love Canva, websites, social media, brand systems, and actually doing the work — this role was designed for you.

What Success Looks Like (First 12 Months)

You will have “crushed it” if you:

• Successfully launch a new real estate brand, including:
• Logo
• Brand guide
• Website
• Social presence and cadence
• Refresh and/or rebuild the X Pro website and marketing collateral
• Establish consistent, high-quality social media presence for both brands
• Create and manage content calendars, posting, and engagement
• Bring clarity and consistency to how the brands show up publicly
• Support pipeline growth through strong positioning and visibility
• Increase credibility with partners through polished, professional marketing assets

Core Responsibilities

Brand & Creative Execution (Hands-On)

• Design logos, brand guides, and visual systems
• Build and manage websites (Webflow, Squarespace, WordPress, or similar)
• Create social media content, graphics, and posts (heavy Canva usage)
• Develop marketing collateral, landing pages, and digital assets
• Ensure brand consistency across all outward-facing channels

Digital & Social Marketing

• Own social media strategy and daily execution
• Build and manage content calendars
• Write, design, schedule, and post content
• Monitor performance and adjust based on engagement and growth

Multi-Brand Marketing Support

• Support marketing needs across X Holdings companies as needed
• Focus primarily on real estate and X Pro in the early phase
• Maintain outward-facing alignment across brands without over-engineering

Leadership & Accountability

• Work directly with the founder with shared authority
• Push back when marketing standards or timelines are compromised
• Hold leadership accountable for inputs and approvals needed to keep momentum
• Oversee freelancers or contractors if/when hired (no direct reports initially)

What This Role Is (and Is Not)

This role IS:

• Highly hands-on
• Creative, fast-moving, and execution-driven
• Ideal for a senior marketer who enjoys building, not delegating
• A chance to shape brands from day one

This role is NOT:

• A pure strategy or management role
• An agency-style vendor coordination job
• A passive or slow-paced environment

Ideal Candidate Profile

We are looking for someone who:

• Is a senior startup or scale-up marketer
• Is a true jack-of-all-trades marketer
• Loves creating websites, Canva designs, social content, and brand assets
• Is comfortable owning projects end-to-end without layers of support
• Can move quickly without sacrificing quality
• Is confident in pushing back to protect brand integrity
• Enjoys autonomy, responsibility, and high trust

Industry Background

• Real estate experience: Not required (nice to have, not necessary)

Compensation & Benefits

• Salary: $60,000–$80,000 annually (based on experience)
• Benefits:
• Full medical, dental, and vision
• Paid holidays
• 2 weeks paid time off annually
• Location: Hybrid (mix of remote and in-person as needed)
• Travel: Not required
• Public-facing role: No

Why This Role Matters

This role sits at the center of how X Holdings shows up to the world. You will have real influence, real ownership, and the opportunity to build brands that stand for something different in industries that desperately need it.

If you want to create, not just manage — and if you want your work to actually ship and matter — we’d love to meet you.

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Greenwich, CT 06831