Director of Marketing

DIRECTOR OF MARKETING

WebCE is seeking a visionary Director of Marketing to join our team. You will elevate our brand, drive strategic growth, and set the pace in digital marketing. You will build on a successful, and growing business. If you are energized by results, have significant digital marketing experience, and thrive in a fast-moving, collaborative environment, your next career-defining opportunity starts here.

Key Responsibilities

As Director of Marketing, you will create and execute comprehensive marketing plans for multiple product lines that reach new and existing customers. You will develop and execute comprehensive digital marketing plans which support the market growth strategies for each product line. You'll oversee campaigns, SEO, social media, messaging, direct mail, paid advertising, conference management, manage budgets, and ensure measurable results that align with business objectives. This is a leadership role that requires both strategic vision and the ability to roll up your sleeves.

Reporting to the Chief Revenue Officer, you will be an important member of the Revenue Division. This role is expected to stay current with digital marketing trends and emerging technologies as well as oversee our online content strategy and ensure brand and target messaging consistency across platforms. By collaborating with product development, sales, and executive leadership, you will define and implement strategies that move the business forward. Your leadership will empower the marketing team, ensure resources are used wisely, and uphold the highest standards of excellence. You will leverage significant expertise in marketing analytics and metrics to measure impact, optimize performance and grow and retain customers and revenue.

Qualifications

The ideal candidate holds a bachelor's degree in marketing, business, or a related field and brings 8–10 years of progressive marketing experience, including at least 3–5 years in a leadership role. Demonstrated success in creating and executing marketing plans is essential, with a strong background in digital marketing and a proven ability to manage brand identity and market positioning. Strong knowledge in SEO, PPC, social media, email marketing and analytics tools. A data-driven mindset in marketing analytics, metrics, ROI and digital approaches is required, along with experience overseeing teams, budgets, and cross-functional initiatives. You are passionate about connecting with new and existing customers through innovative strategies that drive measurable growth and elevate our brand. As a collaborative leader, you inspire teams to embrace change, foster innovation, and deliver exceptional outcomes.

Who We Are

Based in Dallas, TX, WebCE is a multi-year Top 100 Best Company to Work for and was recognized in Newsweek Magazine as a 2025 Top Online Learning Provider. We have grown from a continuing education company into a suite of professional education products for every stage of our customers' careers. For over 25 years, we have served professionals nationwide, delivering engaging online courses across insurance, financial planning, real estate, securities, tax, funeral, casino, and more. Our team is passionate, experienced, and dedicated to delivering outstanding service and innovative solutions.

What We Offer

This role provides the opportunity to shape the future of our marketing efforts in a hybrid work environment. We offer competitive salary, comprehensive benefits, and opportunities for professional growth and advancement. At WebCE, you will join a culture that values collaboration, creativity, and continuous improvement.

How to Apply

At WebCE, we value diversity and strive to create an inclusive environment where every team member can thrive. If you are ready to make a meaningful impact and grow with a company committed to excellence and continuous improvement, we encourage you to apply.