Director of Marketing — Detailed Job Description

Reports To: Executive Leadership Team

Department: Marketing

Employment Type: Full-Time, Exempt

Position Summary

The Director of Marketing owns and leads the company’s full marketing strategy, planning, execution,

and performance measurement. This role connects marketing activity directly to revenue outcomes and

ensures disciplined use of budget, measurable ROI, and consistent brand positioning across all

channels. The Director of Marketing manages campaigns, vendors, content direction, attribution

systems, and marketing technology while providing executive-level reporting and accountability.

Primary Mission

• Build and lead company-wide marketing strategy
• Drive qualified lead growth and brand visibility
• Ensure marketing ROI is measurable and reported
• Control brand messaging and campaign direction
• Manage marketing budget with performance discipline
• Create scalable marketing systems and processes

Strategy & Planning Responsibilities

• Develop annual and quarterly marketing strategy
• Align marketing goals with revenue targets
• Build campaign calendars and channel plans
• Define target audiences and offers
• Recommend budget allocation by channel
• Present plans and results to leadership

Campaign & Channel Leadership

• Lead multi-channel campaigns across digital and offline media
• Oversee search, social, retargeting, and local advertising
• Plan radio, TV, outdoor, and event campaigns when appropriate
• Drive seasonal and promotional campaigns
• Turn showroom locations into marketing assets
• Coordinate vehicle wraps and field branding

Budget & ROI Management

• Own and manage the marketing budget
• Track cost per lead and cost per acquisition
• Implement ROI and attribution tracking
• Reallocate spend based on performance
• Stop underperforming campaigns quickly
• Scale high-performing campaigns responsibly

Vendor & Partner Management

• Manage agencies and marketing vendors
• Direct creative and media partners
• Evaluate vendor performance
• Negotiate scopes and contracts
• Control strategic direction vs vendor influence
• Manage vendor co-op programs

Brand & Content Leadership

• Own brand voice and positioning
• Direct campaign messaging
• Guide content creators and partners
• Approve major creative assets
• Ensure cross-channel brand consistency
• Support sales and showroom materials

Data, Systems & Reporting

• Implement CRM lead source tracking
• Ensure marketing tech integrates with NetSuite
• Maintain campaign attribution accuracy
• Build executive dashboards
• Deliver monthly ROI reports
• Maintain KPI scorecards

Cross-Functional Collaboration

• Partner with sales on lead quality
• Align campaigns with sales capacity
• Coordinate with operations on demand
• Collaborate with IT on integrations
• Support leadership reporting needs

Required Experience

• 7+ years marketing experience
• Marketing leadership background
• Multi-channel campaign management
• Budget ownership
• ROI-driven marketing
• Vendor management
• CRM and attribution systems

Preferred Experience

• Home services or remodeling industry
• Multi-location marketing
• Traditional media campaigns
• Co-op fund management
• Marketing tech stack leadership

Skills

• Strategic planning
• Performance marketing
• Budget management
• Analytics and reporting
• Vendor leadership
• Executive communication
• Process management

Compensation Guidance

• Base salary: $100,000 – $135,000
• Performance bonus: 10–20%
• Bonus tied to KPI and ROI results
• Final offer based on experience

REQUIREMENTS

• 7+ years experience
• Marketing leadership background
• Multi-channel campaign management
• Budget ownership
• ROI-driving marketing
• Vendor management
• CRM and attribution systems

We are a leader in luxury kitchen and bath sales, known for providing premium products and exceptional service. We are an established and growing company offering long=term career growth and advancement opportunities.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off