Director of marketing & advertising

Director of Marketing & Advertising (Hands-On Role)

Location: Timonium, Maryland 21093

Job Type: Full-Time

About Us:

Next Step Realty is a fast-growing, forward-thinking brokerage redefining real estate marketing. We are building a complete in-house agency that delivers top-tier branding, advertising, and digital innovation for our agents, clients, and community.

We’re searching for a Director of Marketing & Advertising who is both a strategist and a doer — someone who can lead a team and simultaneously roll up their sleeves to design, build, launch, and optimize campaigns and digital platforms.

What You’ll Do:

• Strategy & Leadership
• Develop and execute the brokerage-wide marketing and advertising strategy.
• Lead creative, digital, social, and advertising initiatives.
• Mentor a growing marketing team while staying deeply involved in execution.

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• Execution & Hands-On Work (this is critical)
• Personally build and manage websites, landing pages, and digital funnels.
• Run paid ad campaigns (Google, Meta, YouTube, Display) end-to-end: targeting, creative, testing, and reporting.
• Oversee SEO, SEM, and website performance to maximize visibility and lead generation.
• Design and launch social and email campaigns directly when needed — not just delegate.

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• Collaboration & Integration
• Work closely with Sales, Recruiting, and Operations to align campaigns with brokerage growth goals.
• Provide agents with high-quality branding tools (logos, websites, listing campaigns, personal brand kits).
• Manage vendor relationships, ad budgets, and software platforms.

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• Measurement & Optimization
• Track performance metrics (leads, listings, recruitment, retention).
• Adjust and optimize campaigns in real time using data and analytics.
• Report ROI to leadership with clear insights and recommendations.

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What We’re Looking For:

• Proven success leading marketing/advertising efforts (agency or in-house).
• Strong skills in digital execution: website design/management (WordPress, Webflow, Squarespace, etc.), ad campaign management (Google Ads, Meta Ads).
• Hands-on expertise with SEO/SEM, analytics, and digital marketing automation.
• Creative ability in copywriting, design, or multimedia is a strong plus.
• Balance of strategy and execution — willing to personally produce work when needed.
• Excellent leadership, communication, and organizational skills.
• Real estate industry experience is helpful, but not required.

What We Offer

• Competitive salary + bonus.
• A chance to build and lead a high-output in-house agency inside a growing brokerage.
• Collaborative, innovative team environment.
• Freedom to test, execute, and bring bold new ideas to life.

Job Type: Full-time

Pay: $90,000.00 - $150,000.00 per year

Benefits:

• Health insurance
• Paid time off
• Parental leave
• Professional development assistance

Work Location: In person