Director of Marketing and Brand Management

Director of Marketing & Brand Management

Michael Harper Luxury Real Estate | Boston, MA

About Michael Harper

Michael Harper is one of Boston’s premier luxury real estate advisors, known for representing exceptional properties and delivering a highly personalized client experience. Affiliated with Coldwell Banker Realty, Michael specializes in marketing high-end homes throughout the Boston area.

This role offers the opportunity to work directly with an established luxury real estate brand and play a key role in shaping its marketing strategy as the business continues to grow.

About the Role

We are seeking a Director of Marketing & Brand Management to oversee and execute marketing for Michael Harper and the luxury properties he represents. This Boston-based role combines strategy and execution, managing listing marketing, brand consistency, and marketing operations across digital and print channels.

Role Type: Contractor or full-time
Schedule: 25–30 hours per week, hybrid (Boston-based)
Compensation: $60,000–$65,000 annually, based on experience

Key Responsibilities Include:

• Managing the Michael Harper brand across all marketing channels
• Developing marketing campaigns for luxury property listings
• Overseeing the creation of property marketing materials including descriptions, brochures, websites, email campaigns, and direct mail
• Managing listing data, MLS entries and updates, and maintaining accurate listing information
• Coordinating photography and video shoots for new listings
• Planning and supporting broker opens, open houses, and listing events
• Tracking marketing budgets, advertising spend, and campaign performance
• Ensuring brand consistency across print, digital, and social media
• Collaborating with external marketing vendors and social media partners
• Supporting CRM management, marketing lists, and client communications

About You

You are a highly organized marketing professional who combines creativity, strategy, and attention to detail.

Qualifications:

• 3+ years of marketing, branding, or communications experience
• Strong verbal and written communication skills
• Exceptional attention to detail and project management skills
• Ability to develop and maintain a cohesive brand strategy
• Experience managing digital, print, and social marketing campaigns
• Comfortable working independently in a fast-paced environment
• Real estate or luxury real estate marketing experience is preferred
• Familiarity with MLS systems and property marketing is preferred

Pay: $60,000.00 - $65,000.00 per year

Work Location: Hybrid remote in Boston, MA 02116